How Small Businesses Can Brand Themselves On the Cheap Online
People often associate branding with money. Lots and lots of money. Generally, if you try to run a branding campaign you might see from companies like Target, you most certainly […]
Monthly Archives: October 2009
Why Branding Matters to Small Businesses
Branding is a tricky subject for most small businesses. Historically brand building has been a costly effort that only big businesses could afford. But online marketing has changed that allowing […]
Affording SEO in Tough Economic Times
“There will be fat years and there will be lean years. But it is going to rain.” –Don Draper, Creative Director, Sterling Cooper Advertising Agency The fictional character on the […]
An Open Letter to a Client in Search of an SEO Provider
The idea for this post has two sources. The first was a post on SEOmoz about someone’s failed attempt to get quotes for SEO. In light of that firestorm, I […]
7 Worst Things (Bad) SEO Clients Do
There are clients SEOs love to have… and then there are those other kind. Every SEO has them and very few SEOs can be so selective as to weed out […]
7 Best Things (Good) SEO Clients Do
It’s amazing how much can get accomplished when you’ve got a good client and a good SEO working together. Unlike many other forms of advertising and marketing, the success of […]
7 Best Things (Good) SEO's Do
SEO is a business that is much more than just implementing of a well-developed website optimization strategy. Anybody can get SEO advice or learn some tips and tricks by reading […]
My Site is Optimized, My Competitor's Gain! WTF?
The search engine optimizer’s work is almost never done. Only in very rare instances have I seen sites that have been optimized for every possible keyword phrase and is ranking […]