SEO Red Flag: “Links Don’t Matter”
Every once in a while, SEOs try to be so cutting edge that they fall off the deep end. In the past few years, there have been some pretty significant […]
Monthly Archives: July 2015
The Complete Guide to Mastering Your Meta Tags
Editor’s Note: This article was originally published on 11/8/2012 and updated 7/30/2015 If you were ever going to tell a “back in the day” story about SEO, it would have to include […]
Why Content Publishers (aka Bloggers) Need Content Guidelines to Stay on Track
If you have ever worked for a content publisher, you know that they have some very hard deadlines that must be followed. What would a newspaper be if it frequently […]
Book Review: Landing Page Optimization by Tim Ash
I’ve known Tim Ash for years. He’s been a good friend on the conference circuit, and he has always been one of my favorite speakers to listen to. When it […]
Why You Should Always Put Your Site To The Test
One of the first things we do when optimizing a site is to institute common Best Practices. [inlinetweet prefix=”” tweeter=”” suffix=””]As important as best practices are, they are still only […]
Book Review: The Unexpected
Not to get all religious on you, but The Unexpected was a life-changing book for me. Well, maybe not life-changing, but definitely business-changing. I read this on the heels of […]
Mine Your Own Mind – The Podcast
A couple of weeks ago, Marketing Land published an article I wrote about making your old content new again called “12 Ways to Mine Your Own Mind for Content […]
There is No Web Marketing Without Solid Website Architecture
Website architectural issues are often the most overlooked aspect of web marketing, and not necessarily to the fault of SEOs. Business owners often like to focus on things they can see rather […]
Don’t Lose Your (Website’s) Voice
Our websites need to be many things. Findable, usable and valuable all come to mind. Part of providing a valuable website is creating one that is unique from all the […]
Tomorrow’s Search Engine Algorithms Matter More than Today’s
As an SEO, we always have to keep one eye on the customer and one eye on the algorithm. While doing things for the customer makes perfect sense, we still […]
How to Build a Winning Blog
As easy as it is to think that blogging is just about writing great content, to build a truly successful blog requires a lot more work. [inlinetweet prefix=”” tweeter=”” suffix=”Learn […]
Your Prescription for Web Marketing Health, Wellness and Long Life
Just as with your physical health, good web marketing health doesn’t happen by accident. Sure, you can get by on junk food and no exercise, but if you do […]
How to Know When You Need a New Website
Do you need a new website? You may think (or hope) that your current website is fine, but it may have some underlying issues that could be inhibiting user engagement or […]
Stop Talking and Start Listening: Your Social Listening Guide
When it’s suitably maximized as a customer engagement tool, social media doesn’t require any action on your part. All you have to do is listen. But that’s not as easy […]
Critical Steps to Optimize Your WordPress Site For Search Engines And Visitors
WordPress is an incredibly powerful content management system that can be customized in an infinite amount of ways to fit each unique website. But the focus of my latest Search Engine […]