Ask the Pit Crew – How Can I Use Pinterest for Business
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. Have a question you’d […]
Monthly Archives: December 2015
Turn Your Internet Marketing Sprinkler Into a Firehose
A lot of businesses tend to focus on only one or two areas of web marketing. The reasons for this vary, but it often comes down to what they think […]
The (Almost) Foolproof Presentation Idea Generator
What do you do when you are asked to give a presentation or you want to speak at an event? Well, step one is to have a great presentation idea, […]
Breadcrumbs and URLs: A Match Made for Google
If you’ve been paying attention to search results lately, you have probably noticed that Google often replaces the URLs with breadcrumb trails. The search below perfectly captures Google changing one […]
Sharing the Truest Love and Joy at Christmas
You’ve undoubtedly heard it a million times: Jesus is the Reason for the Season. Keep Christ in Christmas. Santa Didn’t Die for Your Sins. (I thought I was being clever […]
The Top Secret Fact of Web Marketing: Budget Matters
It’s not infrequent that clients come to us with small budgets wanting big results. They are open to doing “whatever it takes” to get the results they want. Everything except […]
Solving the SEO Strategy or Budget Debate
Which comes first: Strategy or Budget for your SEO campaign? It’s not really a riddle, but it can seem like it. After all, a change in one can result in […]
Is Your Website Sick? Then Why Won’t You Take Your Meds?
Let’s just get this out on the table. If you want to know what your web marketing team’s biggest frustration is, it’s likely that you’re not giving them the tools, […]
How to Turn Goals, Budgets and Expectations into Web Marketing Results
How do you know if your web marketing is successful? Easy: If you get more sales this month than last month then it works! Perhaps. In truth, that’s a pretty […]
My Non-Prediction Prediction Post for 2016
I’ve never been much for SEO prediction posts. It’s kind of like listening to people predict what’s going to happen in the political world. You rarely ever hear about the […]
New Verizon Site Shows That Less Can Be More When It Comes to Content
I don’t know about you, but in the past, I’ve avoided the Verizon website like the plague, or at least a zombie-inducing virus. But then a few months ago, I […]
Keyword Optimization vs. Topical Optimization
What is your business’ #1 goal? Sell more stuff, right? WRONG! Sure, you want more sales, but if that’s the goal you chase, I’m afraid you are not going to […]
2 Indispensable PPC Metrics You Must Monitor
PPC dashboards are full of data, and there is no shortage of metrics that you can use to measure the success of a campaign. But with limited time and resources, […]
Turn Your Presentation Audience of 100 to 10,000!
Many years ago, before I started my web marketing agency, I was a youth pastor at an inner city church in Seattle. Every week I had to put together the […]
Twitter Chat Recap: Stoney on Content Brainstorming
I had the great privilege to join blogging expert Ann Smarty on her Viral Content Buzz Twitter chat (#VCBuzz) this week to talk about content brainstorming. We had the opportunity to […]