Tips and Pitfalls to Avoid When Hiring a Sales Rep
I was asked by Small Business Trends to offer some insight into hiring the first salesperson for a company. My comments are included in the Small Business Trends article “How […]
Monthly Archives: August 2015
Book Review: What’s the Secret To Providing a World-Class Customer Experience
This is the third book I’ve read recently regarding customer service. What’s the Secret was a bit more traditional than Badass and The Unexpected, but there were still plenty of […]
SEO Red Flag: Link Building
Things have changed since 1998. Back then, link building was all about getting any link you could, from anybody, anywhere. Then SEOs started looking at related links, link quality, PageRank […]
Who’s Responsible for Your Web Marketing Results?
When it comes to web marketing, someone has to be responsible for the results. The question is, who? I have a theory about that, and like most of my theories, […]
Why You Can’t Half @ss Web Marketing
So you’re “doing SEO” now. That’s great, really. But if by “doing SEO” you mean that you are doing basic on-page optimization, such as adding some keywords here and there, I […]
Make Sure Your Website is Mobile-Friendly with This Handy Checklist
More and more people are moving away from desktop and laptop computer usage and moving into portable devices such as smartphones and tablets. While I don’t believe desktops and […]
Book Review: Win at the Game of Googleopoly by Sean V. Bradley
With so many resources out there covering various topics of web marketing, the options can be overwhelming. Win the Game of Googleopoly introduces the reader to several areas of organic search […]
SEO Red Flag: Content Focus On Volume Not Value
There is nothing wrong with publishing content on a large scale. If you have the ability and the audience that craves it, by all means, push content out every month, […]
Which Comes First, Content or Keywords?
Good keyword research involves a whole lot more than just finding keywords worth optimizing. In fact, the bulk of keyword “research” time should really be focused on choosing the right […]
What is Negative SEO and How Can You Prevent It?
You’ve probably heard of the term “negative SEO” used in the online marketing world. But what is it and how does it affect you? How do you know when it […]
SEO Red Flag: No Content Marketing Plan
[inlinetweet prefix=”” tweeter=”” suffix=””]Content is the backbone of a good online marketing strategy.[/inlinetweet] In fact, almost everything we do for SEO revolves around content. We fix the architecture of websites […]
SEO ROI is Never Satisfied . . . And You Shouldn’t Be Either
I was talking to a prospect the other day who got it. He understands that web marketing never ends.[inlinetweet prefix=”” tweeter=”” suffix=””] You can’t just “SEO” your website and be […]
Image Optimization Matters – Don’t Forget About It!
In all the optimization people do, they often forget about the value of optimizing images. I’m not talking about optimizing images on a page to help the page rank […]
Why Video Marketing MUST Be Part of Your Content Strategy
The content marketing field requires marketers to stay on top of numerous different strategies and channels. And while it’s difficult to label one particular strategy as “superior,” certain ones stand above […]
The Only 2 Things You Need To Do Right To Have A Great Website
There are only two things you need to get right to have a great website. The first is – meet your users’ expectations. When they arrive on your site, are they content […]