One of the first things you need to do when developing your website is to perform research on your target audience. Without it, you won’t know who you are trying […]
Note: Recently I’ve gotten some ribbing from friends and colleagues about my exceedingly numerous multi-part posts. In order to wean myself off my favorite form of not-having-to-think-about-what-I’m-going-to-write-about-next, I’ve combined all […]
Man, getting traffic can be so easy…. and dangerous to your bottom line. The truth is, there is an art and science to getting traffic just like any other vocation. It takes skill and knowledge to be successful. So, when it comes to utilizing the Display Network, you need to gather the knowledge that is going to enable you to use the tool correctly to accomplish your goals.
Keyword research is a funny thing. You can gain a lot of knowledge about what words people use when searching on the engines, but it tells very little about what […]
No matter where you go in life, you’re sure to find people who seem to make it their life’s joy to make you angry. They probably don’t even realize what […]
If you are only using the Search Network of Google AdWords to reach customers for your website, you are limiting your online advertising reach big time. On the Search Network, your ads only show when people are looking for what you offer, which is typically in the later stages of the shopping funnel. But, that’s a very small sample compared to the number of targeted online users that could benefit from your products or services. With the Display Network option in your AdWords account, you can reach a much larger group of internet users who could receive the benefits of doing business with your company, but may not be aware they have a need and/or may have never heard of you.
I was talking with a client the other day about how to optimize their content. They kept saying, in a way of trying to understand what they need to do […]
First, we took a look at types of ads that you can test and then we look at how to analyze the results of your tests and set up new ones. But, one more thing we must know is when to consider a test complete and ready to be analyzed. If you consider a test complete before you have statistically significant results that prove with great confidence that what you observe is actually true, you may find yourself making conclusions that simply are not. Therefore, you need to know when you have enough data for this to be the case.
One of the great things about developing content for your website is that, with a little research, you can know exactly who your target audience is and how create content […]
Business The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn’t, Robert I. Sutton Hundred Percenters: Challenge Your Employees to Give It Their All, and They’ll Give […]
OK, so you get this previous post about ad testing and you set up some tests… now what? How do you measure the results? One of the cool features of AdWords is the ability to make a report to observe almost anything about your account. In the case of measuring ad performance, you can create an (that’s right, you guessed it) Ad Performance Report.