Say “Yes, And” Book Review.
Say “Yes, And!”: 2 Little Words That Will Transform Your Career, Organization, and Life! Author: Avish Parashar Paperback: 100 pages Cost: $9.32 Published: January, 2012 If we all said “Yes, […]
Monthly Archives: March 2012
Say "Yes, And" Book Review.
Say “Yes, And!”: 2 Little Words That Will Transform Your Career, Organization, and Life! Author: Avish Parashar Paperback: 100 pages Cost: $9.32 Published: January, 2012 If we all said “Yes, […]
How to Put Your Link Building on Viagra [Case Study]
Guest blog post by Giuseppe Pastore, SEO Specialist When it comes to link building, there’s so wide a variety of possibilities that trying to cover all of them in an exhaustive […]
Seven Over-Optimization Penalty What-If’s. Are You Ready for These?
Both Google and Bing told an audience at South by South West (SXSW) that they are actively working on an over-optimization penalty in order to make their ranking algorithms better. […]
Your Analytics Tool May Be Lying to You
Let’s say your site contains iphone app reviews. Your goal for the 4th quarter of 2011 was to increase your website traffic and conversions by 8% compared to the third quarter. The results? +10%. Time to do the happy dance? Not so fast my friend! This is a common point of failure of many site owners. They analyze their data in the silo of their web analytics tool. This can cause you to misjudge what is truly going on because you are lacking the context of your industry ecosystem.
Those Who Don’t Learn SEO are Doomed to Repeat It
Pete and Repete were walking on a bridge. Pete fell off. Who’s left? Repete? Ok, Pete and Repete were walking on a bridge. Pete fell off. Who’s left? Repete? How […]
Brand Like a Rock Star
Brand Like A Rock Star: Lessons from Rock ‘n Roll to Make Your Business Rich and Famous Author: Steve Jones Paperback: 200 pages Cost: $10.17 Published: October, 2011 As a […]
Understanding the Real Story of Your Business on the Web
In the early days of the web, all interaction with a business online happened in one place – on their website. Businesses would create content, put it on their site, and followers would come to the site and consume the new content. Measuring success was rather easy at this point. You simply tagged your site and one analytics tool would collect all of your data for analysis. Of course, we know this has all changed.
Search Ranking Crash Course, a One-day Web Marketing Seminar
Website rankings dead last? Not getting the website results your business needs? It’s time to get back in the race! Sign up for Pole Position Marketing’s Search Ranking Crash Course, […]
The Construction of a Search Engine Friendly Web Page
A while back I wrote about the need to have a search engine friendly website before worrying so much about having a search engine optimized site. I want to expand […]
Marketing Shortcuts for the Self Employed
Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Online Credibility and Crush Your Competition Author: Patrick Schwerdtfeger Hardcover: 257 pages Cost: $14.33 Published: June, 2011
Ways You Might Not Listen to Your Site’s Customers
As every good website owner knows, collecting data and seeing what happens leaves out an all-important piece of the puzzle. To truly take action on the data you’ve now collected, you need to know why it is the way it is…If you really want to know how to make your site experience better, you can’t just look at your data. You’ve got to get the voice of your customer.