SEO is Like [Insert Analogy Here]
SEO is like a car. You can’t just ask “how much does SEO cost?” SEO is like food. Quick, cheap SEO and has little long-term value, while healthy SEO costs […]
Monthly Archives: August 2011
How to Create Better 404 Error Pages
Simple errors such as a “404 page not found” in large quantities can make search engines believe a site is not complete or under construction. As a result, they may […]
Upcoming Web Marketing Workshop: How to Integrate Search, Social Media and Content
Because we do business in the “do-it-yourself” capital of the world (yes, that would be the American Midwest), we’re offering a marketing training seminar on how to integrate search engine […]
Site Search Analytics – Pattern Analysis to Improve Your Site
Your site search data, the phrases your website users type into your internal site search engine, is data that is swimming with insights into helping to make satisfied customers with your web site. If you are someone that is responsible for the performance of a site, this is most likely information that you’ve never looked at and may have not even known existed. But, you’re going to want to become familiar with it because it’s about the best place you can go online to learn what your users want. Read the first post in this series for why.
Social Media is Sucking the Life Out of My Business!
The single biggest resistance I get when talking to clients about engaging in social media is the amount of time social media requires. Most companies that are not using social […]
Site Search Analytics: What Your Customers Want…In Their Own Words
When people come to your site, it can be really hard to know why they are there. The truth is the average conversion rate on e-commerce sites is only around 2-3%…and that’s on sites that are specifically built to sell stuff. So, what happens to the other 97%? Why were they there? Did they find what they were looking for? If not, why not? Is the content they are looking for even on your site? If so, are they able to find it easily?
Seven (Non-SEO) Tips to Having a Successful SEO Campaign
If you ask people if they want to be successful, almost unanimously, they will say yes. But if you watch what people do, you’ll see that they are neither interested […]
An SEO’s Bill of Rights
In an effort to provide clarity between SEOs and their clients, I created a bill of rights for SEO clients. This post covers the bill of rights for the SEOs. […]
An SEO Client’s Bill of Rights
Several years ago I wrote a couple of posts about the billable rights of SEOs and their clients. I revisited these posts recently and thought it was time for an […]