My column for search engine land when live today. In it I address 100,000,000 Ways To Invest In SEO. Fortunately for you, it’s not point by point! The column had […]
How To Emotionally-Charge Your Copywriting To Boost Sales
[image no longer available] My initial reaction to SEOmoz’s The Professional’s Guide to Keyword Research was one of disappointment. I guess I was expecting something more strategic, along the lines […]
10 Cool Things You Can Do With (the New) Google Analytics – Hat tip to Lisa Barone.
Google recently added “Experimental Search” to their labs. I’ve outlined some of the cool stuff over at Search Engine Guide. Experiment away!
I’ve lost my mojo. Please help me find it. My writing professor used to always tell us not to wait for inspiration to start writing. Sometimes that’s hard, especially when […]
Features are nice, but outlining benefits and end results make the sale. They explain why the customer will be better off after buying your product or using your service. The […]
It’s always nice to have a theme song. Today a link was sent to me via email for a MySpace account for (what I believe to be) a group called […]
Without understanding the full scope of Pay-Per-Click advertising, a small company owner will often attempt to manage their own PPC account. They write their ad, pick their keywords, set their […]
The Beginner’s Guide to Social Media Optimization 10 Reminders for Usability Web Design To Make Site Visitors Adore You When Personas Fail
Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (Guerrilla Marketing) Author: Jay Conrad Levinson Paperback: 384 pages, $10.20 Originally Published: 1984 I started out really loving this […]
David Wallace tagged me with a charity link meme that I’ve been sitting on for a week. This meme has probably come and gone but since its a holiday and […]
Does your copy make your reader uncomfortable? SEO copywriting is not just stuffing keywords into copy. Doing this only makes it unreadable. It’s copywriting first and SEO second. You need […]
Information Architecture is the Most Underrated Component of Effective Search Marketing
Slimy Targeting The topic of the day in my never-ending-quest to learn new stuff seems to be arbitrage. Since not everybody is an expert, I thought it would be helpful […]