Using a robots.txt File
The robots.txt file sits in your root directory folder and allows you to tell the search engine robots where to go. Creating these files is fairly simple, but if done […]
Monthly Archives: January 2006
Yahoo Corporate at Odds with Yahoo Search
Last week after Yahoo’s Chief Financial Office Susan Decker was quoted in Bloomberg News suggesting that the search engine wars are over, at least as far as Yahoo is concerned. […]
Using a Custom 404-redirect
There are many reasons why users may try to access a page on your website that does not exist. No matter how hard you try to prevent it there will […]
Google Removes "No Censorship" from Website
In light of Google’s new policy to censor results with Chinese engine google.cn, Google has removed an interesting line from one of their main webmaster info pages. Specifically, the page […]
Ford’s Desperate Times and Ill Conceived Measures
Ford has been experiencing a decline in minivan sales over the past couple years and has now unveiled a new “people mover” vehicle which they hope will revitalize their auto […]
Search Friendly Elements
To create a fully search engine friendly website there are many elements of the site that need to be in place. Most of these elements are design issues that should […]
SEM Bathroom Literature?
Yes, you heard it, there will be a new Search Engine Marketing magazine coming out in May and will be a quarterly publication. “Their first issue will hold about 40 […]
Validating Your Code
Code validation is the process in which you make your web page coding conform to the industry recognized professional standards. These standards are set by the World Wide Web Consortium […]
Has Yahoo Given Up with Search?
I’ve heard some interesting news from a well respected source that Yahoo is no longer going to pursue the marketshare that Google has achieved in regard to search. I suppose […]
You Ready for Web 2.0?
Apparently, the techno-world is ready for “Web 2.0”. What is Web 2.0? “Like a child progressing into adolescence, the Web has entered a new era of sophistication. We used to […]
Eliminating Code Bloat
Removing code bloat is an important part of the total optimization process, yet one that is often overlooked by many professional SEOs. While search engines strive to be extremely forgiving […]
Google's New Motto: Don't be Mostly Evil
Google has agreed to censor their search result in China in exchange for better access to the rapidly growing Chinese market. Both Yahoo and MSN have already made similar concessions […]
Writing for the Web
One thing I like about Google is the personalized home page. On mine, I have the “Quote of the Day”, “Reuters Oddly Enough” movie show times, the weather both in […]
Content for Flash, Headlines and Keyword Localization
Flash Content While flash files can now be optimized for the search engines it’s still a good idea not to place optimized text within flash content. Search engines are getting […]
Google Problems
So this whole Google search records thing has gotten a lot of media attention lately. Basically, the government is asking Google for search records because they want to retry at […]