This final section of Google Webmaster tools provides some tools that Google calls “experimental”. The tools in this section change frequently so those mentioned here are available at the time […]
We’ve been working our way through Google Webmaster Tools learning how to set up and configure a website and took a detailed look at the site stats Google provides. This […]
Once again, we’ve eliminated more wasted clicks from the mix. Therefore, we should see our conversion rate and cost per conversion metrics in these ad groups improve as we continue to focus on getting only the most relevant visitors to our website and more intelligently spending our precious PPC budget.
In Part 3 of the Google Webmaster Tools series we started looking at the Your Site on the Web stats. We covered top search queries. In this post we’ll finish […]
There’s a big temptation that PPC managers need to stay away from, especially when first building an account. The temptation is assumption. (And yes, we all know what happens when….) If you assume, you can waste a lot of time building out a campaign that you will just have to spend MORE time fixing later.
OK, so you’ve got your site set-up and configured in Google Webmaster tools. Now it’s time to start looking at the data. Your Site on the Web Google Webmaster Tools […]
In Part 1 of this series I introduced Google webmaster tools and walked you through adding websites. Now that you have your site(s) in the system, you’ll need to configure […]
If you have a PPC account, as you read this you are paying for wasted clicks. Visitors that aren’t really interested in what you offer are coming to your website and you’re paying for them. Isn’t that frustrating to know? The bad news is that the nature of PPC won’t enable you to ever totally eliminate this from happening.
Many people are afraid of Google’s seemingly “big brother” approach to the web. Google appears to keep digging their hands further and further into our lives, collecting data and using […]
What’s the best keyword research tool out there? Google’s? WordTracker? Keyword Discovery? Actually, none of them. The best keyword research tool is a broad match keyword in a PPC account.