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SEO With Google Webmaster Tools – Part 6: Labs

Funneling PPC Money Into the Right Keyword Markets

There’s a big temptation that PPC managers need to stay away from, especially when first building an account. The temptation is assumption. (And yes, we all know what happens when….) If you assume, you can waste a lot of time building out a campaign that you will just have to spend MORE time fixing later.