SEO Your Website First, Design Later
I’ve been doing SEO for years and I can’t get past the fact that optimization continues to be the “after thought” of website development. This was all well and good […]
Monthly Archives: February 2006
Establishing Credibility for Your Business, Part X
Stanford’s Guidelines to Web Credibility: Avoid errors of all types, no matter how small they seem. Typographical errors and broken links hurt a site’s credibility more than most people imagine. […]
Pingu Dance
I spend a substantial amount of time listening to Sprout. That’s PBS’s cable network for young kids. My son (1 1/2 years) is addicted to that channel, which he calls […]
Establishing Credibility for Your Business, Part IX
Stanford’s Guidelines to Web Credibility: Use restraint with any promotional content (e.g., ads, offers). If possible, avoid having ads on your site. If you must have ads, clearly distinguish the […]
Book Review: Bag the Elephant
Bag the Elephant! How to Win & Keep BIG Customers by Steve Kaplan 208 Pages, $11.97 Published July, 2005 At just over 200 pages, Bag the Elephant took me a […]
Establishing Credibility for Your Business, Part VIII
Stanford’s Guidelines to Web Credibility: Update your site’s content often (at least show it’s been reviewed recently). People assign more credibility to sites that show they have been recently updated […]
Plug-In Content
Every serious website stakeholder is always considering new ways to some how drive traffic to their site. There’s something to consider that people do not always think of right away, […]
Google Page Creator
Google labs has just added a new “Page Creator” tool. Looks like you need a Gmail account to test it out. Here is what Page Creator offers: Google Page Creator […]
Image Publisher Wins Victory Against Google
While publishers continue to battle Google over Google Library, it appears that an online porn outlet has won what could amount to a sizeable victory [Sorry, link no longer available] […]
Establishing Credibility for Your Business, Part VII
Stanford’s Guidelines to Web Credibility: Make your site easy to use — and useful. We’re squeezing two guidelines into one here. Our research shows that sites win credibility points by […]
Netflix Punishes Frequent Renters
Netflix, the online DVD rental company, has been caught “throttling” accounts of frequent renters. Throttling is the practice of giving preferential treatment to low-volume renters over high-volume customers. This is […]
You Pay to Get Online, But Should Companies have to Pay Again to Get Your Traffic?
Search Engine News has posted an excellent story about a plan by Internet Service Providers to create a two-tiered Internet access plan. While the ISP customer already pays for access […]
Google vs. MySpace
If the war of Internet dominance is about traffic, it appears that Google has been eclipses by MySpace. Just over two years old, MySpace now has 2-1/2 times the traffic […]
Google = Traffic, AOL = Conversions
Webside story has just published a study on search engine conversion rates, for business to consumer e-commerce websites. Looking at both organic and paid results, the study found that AOL […]
The Link Building Question of the Ages
As each day goes by, it seems according to the authorities, reciprocal linking’s future is dismal at best. So assuming efforts to continue reciprocal linking will be futile, then we […]