The Most Important Component to Getting Website Conversions
Trust. That’s it. That’s the single most important thing to getting visitors on your site to become customers. It is, by far, the most significant factor in your sales funnel.
Monthly Archives: October 2016
The Wrong Way to Categorize Products
If you have any chance of creating effective product category pages, you have to start by making sure you have created the best categorization structure for your products. This means creating […]
One and Done vs. Ongoing Digital Marketing
Many people think that digital marketing can be one and done. This myth is often perpetrated by web developers who add “SEO” into the development proposals. There are certainly aspects […]
How to Make Your Content Your Best Salesperson [Infographic]
What would your website be without written content? All that would be left is images. And while a picture may be worth a thousand words, you still need words to inform, […]
Yes, You Can Boost SEO with CTR (3 Crucial CTR Tips)
There are some obvious reasons why Click-Through Rate (CTR) is a crucial measurement to track. For starters, it’s a good way to monitor whether or not you’re getting sufficient visibility […]
Critical SEO Pricing Factors You Can’t Ignore
Just because two things look alike doesn’t mean they are. If you take two digital marketing proposals, they make look remarkably similar. They may even have the same bullet points explaining what […]
13 Ways to Use Keyword Research Today [Infographic]
If I had a quarter for everytime I heard that keyword research was no longer relevant…
It’s 4 Months Into Your Digital Marketing Campaign. Do You Know What Your SEO is Doing?
The first few months of any digital marketing campaign should be focused primarily on research. Unless you have already had a site audit performed, your digital marketing team will only […]
Getting Value From Social Media OUTSIDE of Feeds
The core feature of most social media networks is the feed, i.e., the main area of the network where all the updates from the people you follow can be found. Not […]
Is Influencer Marketing the Future of Marketing [Infographic]
From digital marketers to top brands, everyone has started making the most of influencer marketing. You also see dozens of articles talking about its effectiveness and giving out tips on […]
Why I Don’t Need to Tell You the Importance of Product Reviews and Testimonials
When was the last time you bought a product online without reading reviews first? I could probably rest my case right there. Do you really need any more convincing? How […]
Why You Need to Commit to a Full Year of Digital Marketing
Hiring an outside digital marketing firm can be tough. It’s hard to make a lengthy commitment and sizable financial commitment to a company that can’t even guarantee results. I’ve used […]
Reason #847 That Web Marketing is Never Done
There is always room for improvement. Yep, the reason for ongoing digital marketing is as simple as that. Just because a change you made works well doesn’t mean it can’t work […]
Turn Your Rented Search Rankings Into a Long-Term Lease
The search engine rankings you have today, or those you get tomorrow, will always be temporary. Google is always looking for the best tenants to hold those top positions, which […]
How to Consistently Write Ridiculously Great Content
I’m a huge fan of processes. I believe anything you do on a regular basis can be broken down into actionable steps. Processes are the key to optimum efficiency and […]