Social sharing and other “signals” from social media continue to play an increasingly significant role in obtaining top search engine rankings. Even if there is never a direct correlation between social likes, shares, and tweets, one thing we know for sure is that the more your content is shared, the more traffic and promotion it receives. That promotion— whether it comes in the form of links or exposure to a wider audience—provides signals to the search engine algorithms that tie back to ranking improvement.
In addition to any SEO value that social media can bring to your site, social media marketing provides incredible branding opportunity, customer outreach and review generation. On top of that, socialization of your content is sure to increase traffic to your website or blog, and ultimately, lead to increased sales and customer retention.
The social media landscape changes on a daily basis and there are hundreds of social networking sites your business could become active on. It’s up to you to determine which sites will provide the best ROI for your business. Don’t feel like you have to be fully engaged in all social channels; find those that make the most sense for your business, commit to them and be effective at building your social presence there.
This checklist covers general social media marketing tips and ways to build up your social network profiles, in order to give your business the best social exposure possible.
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<a href="https://www.polepositionmarketing.com/digital-marketing-learning-library/infographics/social-marketing-infographic/" rel="nofollow"><img title="Social Media Marketing Checklist Infographic" src="https://www.polepositionmarketing.com/wp-content/uploads/2017/01/Social-marketing-cheklist.png" alt="Give Your Business The Best Social Media Exposure [Checklist] #webmarketing #infographic @PolePositionMKG" width="" height="" /></a><br /><a href=" https://www.polepositionmarketing.com/digital-marketing-learning-library/infographics/social-marketing-infographic/" rel="nofollow">Infographic</a> by <a href="http://www.polepositionmarketing.com" rel="nofollow">Pole Position Marketing</a>