Website architecture sure ain’t sexy, but it IS important. So much so that it can account for about 30% of an online campaign’s success…and 100% of a website’s lack of performance. But just what is website architecture?
Website architecture refers to the overall configuration of your website. Good site structure makes it easy for search engines to crawl you website and also creates a better user experience for your visitors.
Effective website architecture focuses on three main areas:
- Domain & URL Structure
- Navigation Structure
- Code & Webpage Structure
To ensure your website structure supports optimal search engine performance and usability, follow the action points in the infographic below.
<a href="https://www.polepositionmarketing.com/digital-marketing-learning-library/infographics/website-architecture-infographic/" rel="nofollow"><img title="Website Architecture Issues Checklist Infographic" src="https://www.polepositionmarketing.com/wp-content/uploads/2015/09/actualimage_final_new.jpg" alt="Improve Your Website’s Rank & Performance by Solving Architectural Issues [Checklist] #webmarketing #infographic @PolePositionMKG" width="" height="" /></a><br /><a href="https://www.polepositionmarketing.com/digital-marketing-learning-library/infographics/website-architecture-infographic/" rel="nofollow">Infographic</a> by <a href="https://www.polepositionmarketing.com" rel="nofollow">Pole Position Marketing</a>