Designing your website requires striking a delicate balance between being unique while not straying too far from the conventions people come to expect from websites. Over the years, certain “best practices” have been adopted, and if you ignore them for the sake of making your site different, you could end up alienating and confusing visitors.
That doesn’t mean you should follow these best practices blindly, though. Every site and audience is different. Rather, implement and test these tactics to see if they truly work for you.
Like our other checklists, this came from The Best Damn Web Marketing Checklist, Period! The section of the book on design was so large, we had to break it into two parts, so be sure to check out Part 2 that zeros in on the little details that can make a big difference on your website.