For something so small, a logo can sure pack a powerful punch. It puts meaning behind the collection of words that is your business name. It conveys who you are and what you do. And when someone arrives on your website, it helps visitors feel confident they will find what they need.
Or at least it SHOULD do all of these things. Your logo can either enhance or detract from your visitor’s experience on your website. To make sure it’s the former and not the latter, use this checklist.