PPC landing pages should be designed differently from other site pages because a PPC visitor has different needs from the typical visitor. They are usually on the hunt for something specific and want immediate verification that they are in the right place to find that specific information, product or service. If they don’t get that reassurance, they’re likely to hit the back button.
Since you only get a few seconds to persuade the PPC visitor to continue interacting with your conversion process, it’s very important that you answer the questions going on in the searcher’s mind with just enough information to make them want to complete your call-to-action. If you don’t succeed at this, they may be gone forever.
At Pole Position, we know how to create PPC landing pages that create customers for you. We understand how to match search intent with landing pages that deliver what searchers are looking for in a way that compels them to convert; leading to business growth for you.
Design & Testing
With more than 1,100 factors affecting a site’s ability to close, experimentation and testing is essential to improving site performance and return on investment. When it comes to your site design, the only opinions that count are your prospects’. The truth is, you’ll never build a better site than the one they can build for you. With landing page testing, you allow your visitors to “tell” you what they want. Then, you can deliver it for them and watch your business grow.
At Pole Position, we understand how to evaluate and test website landing pages to build a persuasive system that results in loyal customers for your business.