We see it all too often. Businesses declare their web marketing a failure because they are not seeing vanity metrics, such as Google rankings or social media followers, increase. The problem is, those metrics can be deceiving and are not tied to your true business goals.
We track the metrics that indicate business growth. By measuring the right things from the get-go, you’ll be able to determine the true value of your digital marketing efforts and make the adjustments that will reap the growth you seek.
So, which metrics will help you achieve your business goals?