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Social Media Marketing and Optimization

Although conversing with followers and customers and building a community around your brand are important functions of social media optimization, we know that, at the end of the day, you want to see results from the time and money spent on marketing your business via social media channels.

At Pole Position Marketing, we believe social media consulting and analysis should be viewed as one integral part of your total online marketing plan that ties directly to your business goals. A great social media consulting program is built on compelling, customer-focused content that incorporates today’s best search engine optimization strategies. Well-planned and well-executed social media strategies:

  1. Help increase quality, contextually relevant links
  2. Boost search-engine performance
  3. Draw highly targeted traffic back to your content
  4. Encourage conversions both large (i.e. sales, leads) and small (i.e. content subscriptions)
  5. Can withstand regular algorithm updates and competitor advancements

Social Media Consulting and Optimization Solutions

Whether you’re just getting started with social media optimization or are looking for some ideas on how to improve your current efforts, our social media consulting services – designed specifically for small to medium-sized organizations – can help. Our social media strategist has been active in a wide range of social channels for several years and holds a master certification in social media from MarketMotive®.

When you choose Pole Position Marketing for your social media optimization, we will assist you with identification of your target audience(s), important influencers, optimal social media channels and key performance indicators (KPIs). We can also work with you to develop strategies to build your presence and brand; to increase follows, shares, likes and comments in your social streams; and to improve conversions.

Related Social Media Optimization and Consulting Options