Relevant, well-crafted content is a foundation to effective marketing for the web. You build SEO, links, a social media presence—and even your brand—on good content. At Pole Position Marketing, we believe the best online content marketing strategies are based on your business goals, the makeup of your target audiences and the shape of your buying process. A one-size-fits-all approach isn’t successful. That’s why our content strategist will work with you to:
- Determine what you want your content to accomplish
- Identify the buyer personas you’re trying to reach
- Ensure your messaging will resonate with your target audiences
- Manage content development
Experience with Diverse Content Marketing Options
Depending on your business, your goals and your audience, there are a broad range of content options, each with its own unique strength. Our content strategist—with more than two decades of experience in crafting digital and print content—can offer insights on blogs, guest posts, website copywriting, article directories, e-books, white papers, case studies, email campaigns, news releases, magazines, and more.
Learn more about our content marketing services:
Content Strategy – We can put together a full content marketing strategy that will outline which content marketing options to employ and how.
Copywriting – We write compelling new copy or rework existing copy to ensure that it supports your ultimate goal of more conversions on your site.
Blog Writing – Don’t have time or desire to consistently write blog posts? We can do it for you!
Website Messaging – Everything on your website should revolve around your message. We make sure every page has the right mix of content to support your online marketing goals.
How We Use Content Marketing
See how we’re using content strategies on behalf of Pole Position Marketing! You’ll find a few of our web marketing gems at:
- eMarketing Performance (EMP) blog, established in 1999
- Online Marketing Learning Library
- Search Engine Journal
- Search Engine Land
- Marketing Land
- Live training events