Link building expert Bob Gladstein dishes out a never-before revealed link building strategy.
My methods are pretty straightforward. I’m big on:
- Niche directories (getting listed in them and sometimes building them).
- Professional organizations.
- Getting videos onto YouTube with a link back to the client site in the description (although very few of my clients have had any reason for video).
- Blogging, or really any concerted effort to create a good deal of content that will mark them as knowledge leaders in their field.
- Getting the client involved in niche forums, blogs, and other social networks.
- I’m planning on trying out Vanessa Fox’s recent suggestion of using flickr.
- I’ll occasionally check a competitor’s links, but usually just when it’s fairly apparent that it’s their links that are getting them their rankings.
What I generally don’t do:
- I almost never do the old reciprocal link email request bit anymore. There has to be a very good reason for me to try it, and I know it’s probably not going to work.
- I limit general directory submissions to a handful of reliable ones.
- I never outsource link building.
- I’ve only bought advertisements a few times, and they were never text link ads.
- Press releases are pretty rare, too. I won’t do one unless there’s actually something worth announcing (although a little experiment of mine from a few years back did earn a bit of notoriety.
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