Link building expert Rand Fishkin dishes out a never-before revealed link building strategy.
Here’s a quick one:
Add the words “sponsor” and/or “charity” to any of your link searches for keywords you’d like to rank for. These “paid links” fall under the “perfectly acceptable” category in most senses, and offering to sponsor an event or participate in a charitable donation or effort is usually a surefire way to get a link from some very powerful pages.
For example, let’s say you wanted to rank well for “chicago real estate,” you might run a search like chicago “real estate” sponsor charity – and get a list of very good companies and websites to call/email for potential opportunities. You can broaden these searches considerably by geography or by broadening the topical focus, too.
CEO & Co-Founder of SEOMoz