Link building expert Peter da Vanzo dishes out a never-before revealed link building strategy.
Embrace controversy
Links are markers of conversations, and conversations are most interesting, and most active, when people become polarized over an issue.
This doesn’t necessarily mean you must set out to offend people, or bait hostile reactions, but you must aim to generate heart-felt reactions from opposing sides of the fence.
Choose a topic that has a fair degree of truth on both sides, put the cat amongst the pigeons with an informed, controversial post, and watch your inbound links skyrocket.
Forums, social network sites, and blogs are all good venues for this style of link building technique – anywhere people regularly express an opinion.
Peter Da Vanzo
www.linkjuicy.com