Relevant, well-crafted content is foundational to effective marketing for the Web. You build SEO, links, a social media presence – and even your brand – on good content. If executed properly, it has the power to educate readers, capture leads, reinforce your relationship with current customers and increase sales.
At Pole Position Marketing, we believe the best online content marketing strategies are based on your business goals, the make-up of your target audiences and the shape of your buying process. A one-size-fits-all approach isn’t successful. That’s why our content strategist will work with you to:
- Determine what you want your content to accomplish
- Identify the buyer personas you’re trying to reach
- Set key performance indicators (KPIs) for the content
- Manage content development and audience acquisition
- Disseminate and measure the content’s effectiveness against KPIs
Experience with Diverse Content Marketing Options
Depending on your business, your goals and your audience, there are a broad range of content options, each with its own unique strength. Our content strategist – with more than a decade of experience in crafting digital and print content – can offer insights on blogs, guest posts, website copywriting, article directories, eBooks, white papers, case studies, e-mail campaigns, news releases, magazines,videos, podcasts and more.
How We Use Content Strategy
See how we’re using content strategies on behalf of Pole Position Marketing! You’ll find a few of our Web marketing gems at: