Having built literally thousands of links over the course of the last five years I’ve seen and built just about all link types under the sun. Time and time again I come back to unlinked brand mentions as my most successful way of obtaining Penguin-proof links. Sure it’s not really a “secret” since many link builders tout this as a great resource, but I feel it’s far undervalued and shouldn’t be glossed over. I highly recommend to our clients that they spend the time to invest in uncovering brand mentions without links.
At minimum set up an alert for any new indexed pages that mention your brand. I’ve used Google Alerts in the past, although not always 100% reliable. Talkwalker is an alternative free option you can use that other experts also suggest. Your brand mentions will be served up to you via e-mail. Click on the link and see if your brand mention is actually linked to your site. It’s not? Ask for it! Continue Reading