If you aren’t careful, your content marketing efforts can become more of a habit and less of a creative pursuit. The danger here is that you’ll lose your audience and […]
Trust. That’s it. That’s the single most important thing to getting visitors on your site to become customers. It is, by far, the most significant factor in your sales funnel.
If you have any chance of creating effective product category pages, you have to start by making sure you have created the best categorization structure for your products. This means creating […]
Searchers who land directly on your product pages are the holy grail of website visitors. Why? Because, in general, these searchers landed on your page because they entered your specific product into […]
When the World Wide Web was first gearing up, companies wanted websites, but they weren’t sure why. Was a website like an ad in the Yellow Pages? Was it like […]
Your product category pages are often the first page internet searchers will land on, particularly if they are in the early stages of researching and shopping. You want to make […]
Digital marketers are all aware of what a landing page is and what goes into it. The subject has been covered enough times to make Google’s head spin. Landing pages […]
When it comes to providing content-oriented security assurances for your visitors, there is almost nothing better than offering some kind of guarantee. There are a lot of ways to guarantee […]
Getting searchers to click from search results to your website is a job well done–but not a job complete. There is still a lot more to do. Searchers that click […]
Not all website traffic is created equal. The process for turning traffic into converting customers starts before the visitor even arrives on the website and continues until they have […]
I like to think of web sites as a choose-your-own-adventure novel. No matter what page the visitor is currently visiting, they have to make a decision about what to do […]
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