Reading online reviews has become an important part of a customer’s purchase journey. In fact, 90% of consumers base their opinion of a business from reading less than 10 reviews. […]
Business success is tough. If you’ve had enough of the struggle, there are a number of sure-fire digital marketing strategies to tank your business. Take for instance your website navigation. Nothing […]
There is more to a good product page than a picture and a product description. In fact, a good product page provides numerous informative elements.
When leveraged properly, email marketing can provide ample exposure and leads for any type of business. However, in many cases, you only have one shot. If contacts are turned off […]
The biggest difference between a visitor to your home and having a guest is this: You anticipate a guest’s arrival. You may welcome each of them the same, but a […]
Pay-per-performance SEO sounds like a great idea, right? Why should anyone get paid before they can demonstrate results? But just like that blind date your grandma set you up on, […]
Every digital marketer places a value on their work. And the price point of every digital marketer you talk to is built upon that value. Web marketing proposals are built […]
Sometimes the right image can make all the difference when it comes to increasing conversions on a product page. But if you’ve looked around, you’ve likely discovered that a professional […]
Consciously or not, every visitor to your site has questions that they need to have answered in order to pull the trigger on a purchase. If your content doesn’t answer […]
Web marketing tasks tend to fall into two categories: Things that can be completed. Those that go on indefinitely.
In another post, I talk about how competitors influence the cost of your digital marketing. I want to look at another aspect your competitors influence: Your success. Digital marketing doesn’t depend […]
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