right way to categorize products

The Right Way to Categorize Your Products

Not long ago, I published a post on how not to do product categorization. That was a primer for this post — the right way to do it. So let’s […]

Posted on by Stoney G deGeyter
customer service revolution review

Review: Customer Service Revolution by John DiJulius III

Everybody knows what good customer service isn’t. Unfortunately, not enough people know what it is. John DiJulius III helps remedy that in his book, Customer Service Revolution. This is the […]

Posted on by Stoney G deGeyter
canonical tag

Every Webpage Needs a Canonical Tag. Here’s Why:

I’m not a huge fan of the canonical tag. While it has its merits, I consider it to be little more than a band-aid solution for serious website problems. But […]

Posted on by Stoney G deGeyter
how to categorize products

How to Categorize Your Products For Maximum Benefit

Optimizing your ecommerce products starts with proper product categorization. You would think that it’s just a matter of determining which categories each product belongs to, but it’s not quite that […]

Posted on by Stoney G deGeyter
digital marketing costs

How to Manage the Costs & Expectations of Digital Marketing

There’s often more to a digital marketing proposal than meets the eye. Aside from the actual services being performed, there are two other important aspects to consider: Cost Expected results […]

Posted on by Stoney G deGeyter
work smarter not harder review

Review: Work Smarter, Not Harder by Timo Kiander

Work Smarter is all about making your day more productive. It’s not just about using your time better, but about doing the right things in the right way.

Posted on by Stoney G deGeyter
8 months into digital marketing campaign

Under the Hood of a Digital Marketing Campaign 8 Months In

Every few months, we put together benchmarks for our clients. These reports help us fine-tune our strategies by assessing the biggest needs and opportunities. We use this information to outline […]

Posted on by Stoney G deGeyter
marketing research

How to Get your Marketing Research to Pay Off

I wrote a post earlier outlining the first few months of a web marketing campaign. As I noted, the first few months are largely focused on research. So where do […]

Posted on by Stoney G deGeyter
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