add value to website

3 Ways To Create Value for Your Site Visitors

Question: If your website isn’t valuable to your visitors, what is it? Informational? No. Helpful? No. Interesting? Maybe. But how far will that get you? Without value, your website isn’t […]

Posted on by Stoney G deGeyter
content meet vistor needs

Does Your Site Content Meet Visitor Needs?

  Driving traffic to your site is the first step in the conversion process. But there’s a long way to go from there. Most visitors aren’t ready for a one-click purchase—especially […]

Posted on by Stoney G deGeyter
study competitors

3 Ways Your Competition Helps You Win at Digital Marketing

I’m not much into sports, but I do enjoy a good movie about them. Especially those behind-the-scenes types like Moneyball. I recently had the pleasure of listening to a former Pittsburgh Steelers […]

Posted on by Stoney G deGeyter
when to use pdfs

When to Use PDFs Over Standard Web Pages

As SEOs, we’re used to typically working with and optimizing traditional web pages. But web pages are not necessarily the right format for all web-based content. While they work for […]

Posted on by Stoney G deGeyter
Pricing Digital Marketing Services

How to Price Services For a Digital Marketing Company

I answered a question about pricing digital marketing services on Clarity and thought some of you might benefit from the answer:  Pricing can be tricky for any industry, really, but especially […]

Posted on by Stoney G deGeyter
search engine friendly vs search engine optimized

Search Engine Friendly vs Search Engine Optimized

Search engine friendly. Search engine optimized. Kind of sound the same, right? But they aren’t, and knowing the difference is critical to ensuring you get the results you expect from […]

Posted on by Stoney G deGeyter
digital marketing campaign schedule - EMP

Steal Stoney’s Digital Marketing Campaign Schedule!

  If I’ve said it once, I’ve said it a hundred times: Digital marketing is not an overnight success. It takes time to see real, tangible results. But you have […]

Posted on by Stoney G deGeyter
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