product-variables

What Do You Do When You Have One Product with Multiple SKUs?

Products come in all kinds of shapes, sizes, colors, various configurations. In many ecommerce systems, each variation counts as a unique product with it’s own SKU, which means a lot […]

Posted on by Stoney G deGeyter
review of seo for growth

Book Review: SEO for Growth by Jantsch & Singleton

Everyone needs a place to start in digital marketing. There are plenty of resources available and information at your fingertips to sift through. But who do you trust? What tactics […]

Posted on by Stoney G deGeyter
types of competitors to keep an eye on

4 Types of Competitors You Need to Keep an Eye On

Whenever we talk to new clients, they always think they know who their competition is. Usually, they’re right. But usually they are only hitting a small sliver of the competitive […]

Posted on by Stoney G deGeyter
taco theroy of digital marketing proposals

The Taco Theory of Digital Marketing Proposals

One of my favorite restaurants is a local Mexican place called El Campesino. In the almost ten years I’ve been eating there (four or times per year) I have probably […]

Posted on by Stoney G deGeyter
search optimized canonical urls

Clean Your Litter Box: Use Search Optimized Canonical Urls

Before you can go about optimizing a website, typically you have to go about making sure it’s search engine friendly first. After all, a keyword optimized site that doesn’t have […]

Posted on by Stoney G deGeyter
decision making for dummies review

Review: Decision Making for Dummies

Many of us have trouble making decisions. And even if we don’t, we don’t always know why we make some decisions over others. Decision Making for Dummies helps give us […]

Posted on by Stoney G deGeyter
right way to categorize products

The Right Way to Categorize Your Products

Not long ago, I published a post on how not to do product categorization. That was a primer for this post — the right way to do it. So let’s […]

Posted on by Stoney G deGeyter
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