create-conversion-process

5 Simple Steps to Achieve Better Conversions

Every website needs a process for moving visitors from the entrance page to the conversion point. A website should work like a choose-your-own-adventure novel. When a visitor lands on any […]

Posted on by Stoney G deGeyter
improve-website-speed

3 Quick Website Speed Improvements (See What I Did There?)

Ever since Google made site speed a ranking signal in their algorithm, having a slow-loading site hinders your ability to bring in traffic. Regardless of where a search is performed […]

Posted on by Stoney G deGeyter
employee-engagement-2-0-review

Review: Employee Engagement 2.0 by Kevin Kruse

In Employee Engagement, Kevin Kruse lays out the reasons why you need to worry about having engaged employees and provides the how-to that will help you build more engaging–and more […]

Posted on by Stoney G deGeyter
product pages not converting

Product Pages Not Converting? Here’s Why

If you’re a small business owner offering a variety of products, you should be paying close attention to the web page content for those products. Too little copy, and visitors […]

Posted on by Debbie Briggs
how to check if pdf is optimized (1)

How to Know if Your Downloadable PDFs are Optimized

Any optimization you do on your site should be for visitors. When it comes to optimizing PDFs, speed is important. Large PDF documents take more time to download. Any PDF […]

Posted on by Stoney G deGeyter
add value to website

3 Ways To Create Value for Your Site Visitors

Question: If your website isn’t valuable to your visitors, what is it? Informational? No. Helpful? No. Interesting? Maybe. But how far will that get you? Without value, your website isn’t […]

Posted on by Stoney G deGeyter
content meet vistor needs

Does Your Site Content Meet Visitor Needs?

  Driving traffic to your site is the first step in the conversion process. But there’s a long way to go from there. Most visitors aren’t ready for a one-click purchase—especially […]

Posted on by Stoney G deGeyter
study competitors

3 Ways Your Competition Helps You Win at Digital Marketing

I’m not much into sports, but I do enjoy a good movie about them. Especially those behind-the-scenes types like Moneyball. I recently had the pleasure of listening to a former Pittsburgh Steelers […]

Posted on by Stoney G deGeyter
when to use pdfs

When to Use PDFs Over Standard Web Pages

As SEOs, we’re used to typically working with and optimizing traditional web pages. But web pages are not necessarily the right format for all web-based content. While they work for […]

Posted on by Stoney G deGeyter
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