social media communities

Getting Value From Social Media OUTSIDE of Feeds

The core feature of most social media networks is the feed, i.e., the main area of the network where all the updates from the people you follow can be found. Not […]

Posted on by Julie Graff
study competitors

3 Ways Your Competition Helps You Win at Digital Marketing

I’m not much into sports, but I do enjoy a good movie about them. Especially those behind-the-scenes types like Moneyball. I recently had the pleasure of listening to a former Pittsburgh Steelers […]

Posted on by Stoney G deGeyter
LinkedIn for Marketing

Harness the Power of LinkedIn

Some of the biggest social media successes I’ve had as a digital marketer have been through LinkedIn. That’s why it kind of boggles my mind that so few businesses (especially […]

Posted on by Julie Graff

Facebook Dos and Don’ts

Facebook has been declared dead about as many times as SEO, Twitter and Betty White. Yes, it is, for the most part, markedly harder to get organic visibility. But despite […]

Posted on by Julie Graff
great content needs engagement

With Great Content Comes (The Need For) Great Engagement

  Speaking of cliches, (we weren’t, but let’s pretend) we’ve all heard the classic line from the movie, Field of Dreams: “If you build it, they will come.” Many marketers […]

Posted on by Stoney G deGeyter
80-20 social media rule

The 80/20 Rule of Social Media Marketing

In 1896, Vilfredo Pareto discovered that 80% of the land in Italy was owned by 20% of the population. Seeing something there, he observed this phenomena on other areas of […]

Posted on by Stoney G deGeyter
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