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Local Marketing: The 2017 Trend To Watch

Local SEO has been making trend watch lists for a few years now, but we’re reaching a juncture in marketing now where the SEO angle simply isn’t enough. Rather, to […]

Google Mobile Friendly Update – What to Do Now?

Google recently announced that mobile friendliness will be included within SEO rankings starting April 21. This news comes after a study reported that 2015 mobile searches will surpass traditional desktop searches. Although […]

Use Structured Data to Get Found on Local SEO

The use of structured data started long before local search engine optimization became a big deal, but using structured data for natural optimization is far less essential than for the […]

Have You Gone Local? Maybe It’s Time.

The single most-performed browser activity on mobile devices is search. That means people are using their phones for finding things more than they surf the web, skim Facebook peruse their […]

Who’s Kicking Your Tail?

When was the last time you ran a search for your own, or your company name on Google? If you’re interested in how you rank amongst your peers, you might […]

What’s Wrong With This Picture?

Friday I posted a snapshot of a billboard advertising an auto mall here in Reno (Fallon, actually). I wanted to solicit some comments to see if anybody else saw the […]

Local Search Marketing Considerations

Local search is one of the most attentions worthy aspects of SEM today. 63% of US Internet users (or approximately 109 mln people) performed a local search online in July […]

SES SJ: Local Search Marketing Tactics

I came to this session looking primarily to see what people are doing for local natural optimization. Instead, it was largely about ads, but there was still a lot of […]

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