Local Marketing: The 2017 Trend To Watch
Local SEO has been making trend watch lists for a few years now, but we’re reaching a juncture in marketing now where the SEO angle simply isn’t enough. Rather, to […]
Ask the Pit Crew: What are the Best Tactics for Local SEO?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]
Why Structured Data Implementation Should Be A Standard Part of SEO
Structured data is text-based organization of information in the code of your website that helps search engines clearly identify events, organizations, restaurants, products, and more. In other words, it makes […]
Google Mobile Friendly Update – What to Do Now?
Google recently announced that mobile friendliness will be included within SEO rankings starting April 21. This news comes after a study reported that 2015 mobile searches will surpass traditional desktop searches. Although […]
Quick Strategies for Local and Mobile Optimization
Are local and mobile optimization things you plan to get around to “someday?” Well, someday is now. Local and mobile optimization are no longer two separate strategies. They go hand […]
Use Structured Data to Get Found on Local SEO
The use of structured data started long before local search engine optimization became a big deal, but using structured data for natural optimization is far less essential than for the […]
Have You Gone Local? Maybe It’s Time.
The single most-performed browser activity on mobile devices is search. That means people are using their phones for finding things more than they surf the web, skim Facebook peruse their […]
Final Lap: Winning Web Marketing Reads–May 2014
It’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap. Each member […]
Final Lap: Good Reads for the Week Ending August 9
Over the summer we did some remodeling around the PPM offices. We’ve got a new office on the second floor and our conference room is now ready for the small-group […]
Who’s Kicking Your Tail?
When was the last time you ran a search for your own, or your company name on Google? If you’re interested in how you rank amongst your peers, you might […]
What’s Wrong With This Picture?
Friday I posted a snapshot of a billboard advertising an auto mall here in Reno (Fallon, actually). I wanted to solicit some comments to see if anybody else saw the […]
The Power Of Branding For Small Business, Part Two
People often associate brands with money. And lots of it. Generally, if you try to run a branding campaign such as you see from big companies like Target, you certainly […]
Local Search Marketing Considerations
Local search is one of the most attentions worthy aspects of SEM today. 63% of US Internet users (or approximately 109 mln people) performed a local search online in July […]
SES SJ: Local Search Marketing Tactics
I came to this session looking primarily to see what people are doing for local natural optimization. Instead, it was largely about ads, but there was still a lot of […]
SEM Companies Advertising Themselves Locally… Where Old School Meets New School
The majority of us SEM/SEO companies are on the smaller side. Not only do we need to market our clients, but we obviously also need to market ourselves. A good […]
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