Getting PPC Traffic But Few Conversions? Here’s Why
As a business, your ultimate goal is to make sure that you get enough conversions. Of course, the only way to get there is through the use of effective marketing […]
As a business, your ultimate goal is to make sure that you get enough conversions. Of course, the only way to get there is through the use of effective marketing […]
Split testing your PPC ads may look complicated, but the potential payoff for your time and effort is enormous. Since most PPC ads are on-going investments, every small improvement can […]
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]
Author’s note: It’s election season again, and if political candidates can run for office again and again on the same platforms, then I figured I can dust off my […]
PPC dashboards are full of data, and there is no shortage of metrics that you can use to measure the success of a campaign. But with limited time and resources, […]
You’ve got an online advertising budget. You want more of the right customers. But where should you go first, second and third? There are so many options available that it can be […]
One big inconvenience for Google AdWords advertisers has always been that every time any part of an ad is changed, a new one is created and the old ad is […]
Bing Ads has rolled out a new system of tracking valuable actions that result from the ad campaigns run on their platform. It’s called Universal Event Tracking (UET). With one […]
[inlinetweet prefix=”” tweeter=”” suffix=””]Retargeting is a way to bring back users who left your website without converting.[/inlinetweet] These users are potentially valuable, and campaigns targeted at these users often perform […]
I am thrilled to announce that [inlinetweet prefix=”” tweeter=”” suffix=””]Pole Position Marketing was named as a Top PPC Agency[/inlinetweet] by Washington D.C.-based research company Clutch. Pole Position Marketing was recognized among […]
Despite some antecedent evidence to the contrary, Google will not give you an organic ranking boost if you run pay per click (PPC) ads. Nor will they reduce your organic […]
What does PPC stand for? In the realm of online advertising, “PPC” stands for “pay-per-click.” This means just what it says . . . you pay the owner of the real estate […]
I’ve said it before and I’ll say it again: The power behind running successful pay-per-click (PPC) campaigns lies in the knowledge of the platforms and the knowledge of how online […]
PPC Search Query Report. Snore. I know, I know, but bear with me. I’m about to make it a lot less complex and yes, even interesting. For anyone that has a […]
We are here to help! Contact us today to get your questions answered right away.
Contact Us