Ask the Pit Crew: What is SEO vs. SEM?

Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]

Posted on by Stoney G deGeyter
online marketing investment model

The 3-3-3 Online Marketing Investment Model

  Author’s note: It’s election season again, and if political candidates can run for office again and again on the same platforms, then I figured I can dust off my […]

Posted on by Stoney G deGeyter
2 indispensable PPC metrics

2 Indispensable PPC Metrics You Must Monitor

PPC dashboards are full of data, and there is no shortage of metrics that you can use to measure the success of a campaign. But with limited time and resources, […]

Posted on by Stoney G deGeyter
Bing Ads Universal Event Tracking

Getting to Know Bing Ads Universal Event Tracking

Bing Ads has rolled out a new system of tracking valuable actions that result from the ad campaigns run on their platform.  It’s called Universal Event Tracking (UET).  With one […]

Posted on by Mike Fleming
Retargeting ads are seen by people who have previously visited your site.

How Does Retargeting Work on Real-Time Bidding Platforms?

   These users are potentially valuable, and campaigns targeted at these users often perform much better than standard display campaigns. While retargeting audiences are naturally more engaged than broad contextual […]

Posted on by Rosy Rana
Pole Position Marketing named Top PPC Agency

Pole Position Marketing Named A Top PPC Agency

I am thrilled to announce that  by Washington D.C.-based research company Clutch. Pole Position Marketing was recognized among 10 other PPC leaders in the Top Pay Per Click (PPC) Agencies […]

Posted on by Stoney G deGeyter
what is ppc

What is PPC and Why Should You Use It?

What does PPC stand for? In the realm of online advertising, “PPC” stands for “pay-per-click.” This means just what it says . . . you pay the owner of the real estate […]

Posted on by Mike Fleming
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