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visitor metric

The Value of the Visitor Metric

If you sell a product or service, tracking visits and visitors to your site has very little overall value as an independent metric. Where tracking visits does become valuable is […]

analytics goldmine

Conversions: The Analytics Goldmine

So how to you know if your optimization efforts are paying off? Sure, you can look at rankings, but that only tells you if you’re ranked. You can assume from […]

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