Web Marketing Emotions

Web Marketing Isn’t Won on Feelings, So Drop the ‘Tude

Every business owner is invested in the success of his business and therefore, by extension, the success of their web marketing campaign. But quite often those business owners focus on […]

Posted on by Stoney G deGeyter
real-time website data

Don’t Panic: It’s Just a Glitch

The fact that we have access to so much website data is great. In fact, much of the data we can get is very close to real-time. How cool is […]

Posted on by Stoney G deGeyter
visitor metric

The Value of the Visitor Metric

If you sell a product or service, tracking visits and visitors to your site has very little overall value as an independent metric. Where tracking visits does become valuable is […]

Posted on by Stoney G deGeyter
analytics goldmine

Conversions: The Analytics Goldmine

So how to you know if your optimization efforts are paying off? Sure, you can look at rankings, but that only tells you if you’re ranked. You can assume from […]

Posted on by Stoney G deGeyter
Setting up Google Analytics filters

Awesomize Google Analytics (Part III) – Filter Your Data

  Welcome to Part III of awesomizing your Google Analytics account!  If you haven’t already, make sure you go back and check out Part I and Part II  before implementing what’s in this […]

Posted on by Mike Fleming
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