keep search engine rankings

Turn Your Rented Search Rankings Into a Long-Term Lease

The search engine rankings you have today, or those you get tomorrow, will always be temporary. Google is always looking for the best tenants to hold those top positions, which […]

Posted on by Stoney G deGeyter

How To Use Keywords To Create a Better Experience On Your Site

Keyword research is quite often the starting point for any digital marketing campaign. Keywords affect everything from the design of the website to its messaging, navigation, and content. If you’re […]

Posted on by Stoney G deGeyter

User Experience Trumps SEO…Most of the Time

I recently had the opportunity to share my thoughts on SEO and user experience in a Facebook Live session on Search Engine Journal‘s Facebook page. The Facebook Live session was […]

Posted on by Stoney G deGeyter
product pages not converting

Product Pages Not Converting? Here’s Why

If you’re a small business owner offering a variety of products, you should be paying close attention to the web page content for those products. Too little copy, and visitors […]

Posted on by Debbie Briggs
add value to website

3 Ways To Create Value for Your Site Visitors

Question: If your website isn’t valuable to your visitors, what is it? Informational? No. Helpful? No. Interesting? Maybe. But how far will that get you? Without value, your website isn’t […]

Posted on by Stoney G deGeyter
content meet vistor needs

Does Your Site Content Meet Visitor Needs?

  Driving traffic to your site is the first step in the conversion process. But there’s a long way to go from there. Most visitors aren’t ready for a one-click purchase—especially […]

Posted on by Stoney G deGeyter
keywords for conversions

Keywords Are For Conversions, Not Clicks

One of the most difficult aspects of keyword research is understanding the searcher’s intent for any given keyword. The intent determines where the searcher is in the buying cycle. Are […]

Posted on by Stoney G deGeyter
search engine friendly vs search engine optimized

Search Engine Friendly vs Search Engine Optimized

Search engine friendly. Search engine optimized. Kind of sound the same, right? But they aren’t, and knowing the difference is critical to ensuring you get the results you expect from […]

Posted on by Stoney G deGeyter
UX and SEO

There is No SEO Without UXO

I’ve written a lot in the past about how, in order for SEO to be effective, it needs to work in concert with other digital marketing focuses such as social […]

Posted on by Stoney G deGeyter
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