understanding searchers needs

Using Keyword Research To Understand Searchers’ Needs

If I asked you what the most important aspect of SEO is, what would you say? To get top search engine rankings? Search engine exposure certainly is valuable, but that’s […]

Posted on by Stoney G deGeyter
quick seo tips

Don’t Let SEO Perfection Be the Enemy of Progress

SEO can be a little discouraging. You’re always hearing that it’s a long haul and you won’t see immediate results. It can really test your patience. What you don’t hear […]

Posted on by Stoney G deGeyter
product research with keywords

Keyword Research is Product Research

Every business should periodically take stock of their current products (or services) to make sure that what they offer is meeting their customers’ needs. But it’s not just the needs […]

Posted on by Stoney G deGeyter
low search volume keywords

Why It’s a Mistake to Ignore Low-Searched Phrases

Let me start by saying that this post isn’t for every business. But it could be a goldmine for yours! In SEO, there is this idea that we should only […]

Posted on by Stoney G deGeyter
read customers' minds

How Keyword Research Helps You Read Customers’ Minds

Just about every business has a handle on their own industry lingo. You know what your products and services are called, how they are referenced, and the quirky language used […]

Posted on by Stoney G deGeyter
increase content value

Keywords are for Adding Value Not for Adding Content

Let’s get one thing straight: Keywords–and keyword optimization–are not about adding content to your site. The most important purpose of a keyword is adding value.

Posted on by Stoney G deGeyter
artificial intelligence

Thinking Beyond Search In An AI World

This is an answer I contributed to the Monetize article “50 SEO Experts Roundup — Where Should We Focus Our Efforts in 2017.” Artificial Intelligence is the next big thing in the […]

Posted on by Stoney G deGeyter
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