do search ranking matter

Do Organic Search Rankings Matter? It’s Complicated.

If you haven’t already heard, rankings are a thing of the past. Yep, you read that correctly. (If this makes you furious, keep reading.) It used to be that organic […]

Posted on by Annalisa Hilliard
search friendly urls

Two Steps to Make URLs Search Friendly AND Optimized

If you’ve been following along with this blog at all, you’ll know that I see a distinction between making a site search engine friendly and making it search engine optimized. This […]

Posted on by Stoney G deGeyter
quick competitor analysis

The 30-Minute Competitor Analysis

Successful SEO strategies start with competitive analysis — it’s that important. Putting your direct competitors under the microscope provides rare insight to many of the important questions impacting your organic […]

Posted on by Tyler Thursby
improve-ctr

Yes, You Can Boost SEO with CTR (3 Crucial CTR Tips)

There are some obvious reasons why Click-Through Rate (CTR) is a crucial measurement to track. For starters, it’s a good way to monitor whether or not you’re getting sufficient visibility […]

Posted on by Andy Beohar
keep search engine rankings

Turn Your Rented Search Rankings Into a Long-Term Lease

The search engine rankings you have today, or those you get tomorrow, will always be temporary. Google is always looking for the best tenants to hold those top positions, which […]

Posted on by Stoney G deGeyter
user-experience-keywords

How To Use Keywords To Create a Better Experience On Your Site

Keyword research is quite often the starting point for any digital marketing campaign. Keywords affect everything from the design of the website to its messaging, navigation, and content. If you’re […]

Posted on by Stoney G deGeyter
user-experience-vs-seo

User Experience Trumps SEO…Most of the Time

I recently had the opportunity to share my thoughts on SEO and user experience in a Facebook Live session on Search Engine Journal‘s Facebook page. The Facebook Live session was […]

Posted on by Stoney G deGeyter
product pages not converting

Product Pages Not Converting? Here’s Why

If you’re a small business owner offering a variety of products, you should be paying close attention to the web page content for those products. Too little copy, and visitors […]

Posted on by Debbie Briggs
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