increase content value

Keywords are for Adding Value Not for Adding Content

Let’s get one thing straight: Keywords–and keyword optimization–are not about adding content to your site. The most important purpose of a keyword is adding value.

Posted on by Stoney G deGeyter
artificial intelligence

Thinking Beyond Search In An AI World

This is an answer I contributed to the Monetize article “50 SEO Experts Roundup — Where Should We Focus Our Efforts in 2017.” Artificial Intelligence is the next big thing in the […]

Posted on by Stoney G deGeyter
2017 keyword optimization tactics

2017 Keyword Optimization Tactics You Need to Know

In the past twenty years, I’ve seen a lot of changes in digital marketing, but none more profound than what we’ve seen in the past five years. Which is strange […]

Posted on by Stoney G deGeyter
review of seo for growth

Book Review: SEO for Growth by Jantsch & Singleton

Everyone needs a place to start in digital marketing. There are plenty of resources available and information at your fingertips to sift through. But who do you trust? What tactics […]

Posted on by Stoney G deGeyter
preventing duplicate product titles

Overcoming the Duplicate Product Information Dilemma

Let’s face it. If your website consists of products that you buy from other manufacturers, you have a uniqueness problem. Not-so-ironically, you’re not alone. The hundreds of other sites selling […]

Posted on by Stoney G deGeyter
search optimized canonical urls

Clean Your Litter Box: Use Search Optimized Canonical Urls

Before you can go about optimizing a website, typically you have to go about making sure it’s search engine friendly first. After all, a keyword optimized site that doesn’t have […]

Posted on by Stoney G deGeyter
do search ranking matter

Do Organic Search Rankings Matter? It’s Complicated.

If you haven’t already heard, rankings are a thing of the past. Yep, you read that correctly. (If this makes you furious, keep reading.) It used to be that organic […]

Posted on by Annalisa Hilliard
search friendly urls

Two Steps to Make URLs Search Friendly AND Optimized

If you’ve been following along with this blog at all, you’ll know that I see a distinction between making a site search engine friendly and making it search engine optimized. This […]

Posted on by Stoney G deGeyter
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