Just about every business has a handle on their own industry lingo. You know what your products and services are called, how they are referenced, and the quirky language used […]
Over the past couple of years, we’ve seen SEO shift its focus away from traditional “ranking issues.” Not only is there an increased focus on usability and conversions, but search […]
Let’s get one thing straight: Keywords–and keyword optimization–are not about adding content to your site. The most important purpose of a keyword is adding value.
This is an answer I contributed to the Monetize article “50 SEO Experts Roundup — Where Should We Focus Our Efforts in 2017.” Artificial Intelligence is the next big thing in the […]
In the past twenty years, I’ve seen a lot of changes in digital marketing, but none more profound than what we’ve seen in the past five years. Which is strange […]
Over the past several weeks, I’ve been investigating some SEO lead generation services. I was curious about how these services worked and what kind of leads they produced. I can’t say […]
Everyone needs a place to start in digital marketing. There are plenty of resources available and information at your fingertips to sift through. But who do you trust? What tactics […]
Let’s face it. If your website consists of products that you buy from other manufacturers, you have a uniqueness problem. Not-so-ironically, you’re not alone. The hundreds of other sites selling […]
When a web developer tells you they will optimize your website, watch out! What they really mean is they will make your site search engine friendly. But that’s not the […]
Before you can go about optimizing a website, typically you have to go about making sure it’s search engine friendly first. After all, a keyword optimized site that doesn’t have […]
If you haven’t already heard, rankings are a thing of the past. Yep, you read that correctly. (If this makes you furious, keep reading.) It used to be that organic […]
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