UX and SEO collide - EMP

Why and How to Make UX Part of Your SEO

SEO has come a looooong way since I started in this industry in 1998. Many of you will remember the days when optimization was as easy as getting the keyword […]

Posted on by Stoney G deGeyter
SEO vs SEM

Ask the Pit Crew: What is SEO vs. SEM?

Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]

Posted on by Stoney G deGeyter
on-site experience

How On-Site Experience Matters to SEO

One of the key goals of SEO is bringing visitors to the site. Traditionally, SEOs haven’t thought too much about what happens after that, but the on-site experience of each […]

Posted on by Stoney G deGeyter
keywords in navigation

How to Build Website Navigation Using Keyword Research

Keyword research isn’t just for on-page optimization anymore! If that’s all you’re using keyword research for, you’re missing out on a whole lot of value and opportunity for your website. […]

Posted on by Stoney G deGeyter
search engine rankings rented (1)

Maximize the Value of Search Engines’ Rented Space

  Getting the top rankings in Google is usually cause for great celebration. But achieving the top spot on Google doesn’t mean you are done. You then have to worry about maintaining […]

Posted on by Stoney G deGeyter
duplicate content isn't a penalty

Duplicate Content Isn’t a Penalty, but It Is a Problem

People often talk about duplicate content penalties, but in reality there is no penalty whatsoever for having duplicate content on your site. It’s really just more of a self-inflicted wound. Let me […]

Posted on by Stoney G deGeyter
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