Assessing the knowledge of an SEO you are considering hiring is complicated. There is a lot of gray area and few “right” answers. So how do you know if a […]
Every digital marketer places a value on their work. And the price point of every digital marketer you talk to is built upon that value. Web marketing proposals are built […]
If I asked you what the most important aspect of SEO is, what would you say? To get top search engine rankings? Search engine exposure certainly is valuable, but that’s […]
SEO can be a little discouraging. You’re always hearing that it’s a long haul and you won’t see immediate results. It can really test your patience. What you don’t hear […]
Web marketing tasks tend to fall into two categories: Things that can be completed. Those that go on indefinitely.
Every business should periodically take stock of their current products (or services) to make sure that what they offer is meeting their customers’ needs. But it’s not just the needs […]
Let me start by saying that this post isn’t for every business. But it could be a goldmine for yours! In SEO, there is this idea that we should only […]
Just about every business has a handle on their own industry lingo. You know what your products and services are called, how they are referenced, and the quirky language used […]
Over the past couple of years, we’ve seen SEO shift its focus away from traditional “ranking issues.” Not only is there an increased focus on usability and conversions, but search […]
Let’s get one thing straight: Keywords–and keyword optimization–are not about adding content to your site. The most important purpose of a keyword is adding value.
This is an answer I contributed to the Monetize article “50 SEO Experts Roundup — Where Should We Focus Our Efforts in 2017.” Artificial Intelligence is the next big thing in the […]
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