content inc review

Review: Content, Inc., by Joe Pulizzi

The concept behind Joe Pulizzi’s latest book, Content, Inc., is using content to build an audience BEFORE you have anything to sell them. You can then learn about your audience, […]

Posted on by Julie Graff
PDF optimization

Step-by-Step PDF Optimization & Compression

Is some of your content in PDF form on your site rather than a standard web page? That’s fine–there are some situations where using a PDF is preferable to a […]

Posted on by Stoney G deGeyter
great calls to action

How to Make Calls-to-Action Great Again!

In order for any page to be effective at driving visitors to your goals–whatever those are–every page must have an actual call-to-action that compels them forward. You’d be surprised how […]

Posted on by Stoney G deGeyter
website journey

Your Website Should Be a Journey, Not a Destination

“If you aim at nothing, you’ll hit it every time.” –Zig Ziglar Goals are important to establish before embarking on a web marketing campaign. But it’s not just the overall […]

Posted on by Stoney G deGeyter
webpage message

Web Pages Need More than Content. They Need A Message

Before writing content for your website, you need to think about the message you want to convey. Not just the overall message or theme of your website, but the message […]

Posted on by Stoney G deGeyter
Visual appeal

Forget Keyword Optimization, What About Visual Appeal?

Anyone who has spent time perfecting landing pages for PPC or other ads knows that it’s not just the content that determines the success or failure of the page. In […]

Posted on by Stoney G deGeyter
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