“That blog post has too much information.” –No One, Ever When it comes to content presentation, blogs have the advantage. The primary focus of a blog post is the content […]
Having great content is not enough. If your content isn’t selling, it just plain isn’t doing its job.
We all know (or should) that website content needs to provide value and be authoritative. We also know that optimizing it for search engines is important. But one area that is […]
Looking to dominate your niche in the search results and social media? It’s gonna take a lot of content. But what content?
I was recently quoted by NCR Silver in an article they wrote on common blogging mistakes small businesses make. Below is my full response to their questions for the article. Read NCR […]
If you own an ecommerce site, every product category page needs to act as a landing page. To optimize these category/landing pages, you first have to truly know the purpose […]
Trust. That’s it. That’s the single most important thing to getting visitors on your site to become customers. It is, by far, the most significant factor in your sales funnel.
What would your website be without written content? All that would be left is images. And while a picture may be worth a thousand words, you still need words to inform, […]
When was the last time you bought a product online without reading reviews first? I could probably rest my case right there. Do you really need any more convincing? How […]
I’m a huge fan of processes. I believe anything you do on a regular basis can be broken down into actionable steps. Processes are the key to optimum efficiency and […]
Having a successful digital marketing campaign requires a lot of things to be going on at once: Drive traffic to the website Provide solutions to visitor problems Convince visitors your […]
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