Let’s get one thing straight: Keywords–and keyword optimization–are not about adding content to your site. The most important purpose of a keyword is adding value.
Well, 2016 is officially over. It was quite a crazy year, to say the least, and I’m sure more than a few of you are saying “Good riddance.” So I hope […]
We digital marketers sure love our tools, don’t we. I don’t know how I’d survive without my social media tools in particular, not to mention email management, analytics, and monitoring […]
In a word: Keyword Research Okay, so that’s two words. But they are two very powerful words. Forget about social media, and sites such as Quora and Clarity. These are […]
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]
“You’ve got a new subscriber!” As a marketer, there is no better feeling than having a visitor sign-up for your newsletter or service.
You probably already know that customer service can give you a major boost against your competitors. But when you think of customer service, you probably think of things like asking […]
“That blog post has too much information.” –No One, Ever When it comes to content presentation, blogs have the advantage. The primary focus of a blog post is the content […]
Having great content is not enough. If your content isn’t selling, it just plain isn’t doing its job.
We all know (or should) that website content needs to provide value and be authoritative. We also know that optimizing it for search engines is important. But one area that is […]
Looking to dominate your niche in the search results and social media? It’s gonna take a lot of content. But what content?
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