questions your website must answer EMP

Content That Answers 7 Critical Customer Questions

Consciously or not, every visitor to your site has questions that they need to have answered in order to pull the trigger on a purchase. If your content doesn’t answer […]

Posted on by Stoney G deGeyter
internal linking to show not tell

Your Website Content Should Show, Not Tell

Have you ever had trouble finding something in the supermarket or hardware store, only to have an employee point you in the “right” direction and leave it at that? More […]

Posted on by Stoney G deGeyter
provide content that assures

How Assured Are You of Your Content?

One of the most critically important functions of your website’s content is to provide visitors with whatever assurances they need to become a customer. The content you read on far […]

Posted on by Stoney G deGeyter
conversions outside conversion funnel

How to Get Conversions Outside the Conversion Funnel

The conversion cycle can be different for many customers, but what is true for almost all site visitors is this: They must trust you before they will buy from you.  […]

Posted on by Stoney G deGeyter
why is visual marketing effective

Why Is Visual Marketing So Effective? Breaking It Down

At first glance, it may seem like the world of online marketing is currently in the throes of transformation. The internet used to be filled with blog posts, white papers, […]

Posted on by Payman Taei
introduce self to website visitors

How to Introduce Yourself to Your Website Guests

One of the most important things you need to do when a visitor (or as I like to say, guest) lands on your site is to make an introduction. At […]

Posted on by Stoney G deGeyter
user generated content

6 Ways to Get User Generated Content for Ecommerce SEO

When it comes to SEO, you want to get every advantage you can. Most SEO successes comes not from big things but from an avalanche of small things that all work […]

Posted on by Stoney G deGeyter
increase content value

Keywords are for Adding Value Not for Adding Content

Let’s get one thing straight: Keywords–and keyword optimization–are not about adding content to your site. The most important purpose of a keyword is adding value.

Posted on by Stoney G deGeyter
most shared blog posts 2016

My 10 Most Shared Blog Posts of 2016

Well, 2016 is officially over. It was quite a crazy year, to say the least, and I’m sure more than a few of you are saying “Good riddance.” So I hope […]

Posted on by Stoney G deGeyter
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