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Author Archives: Kevin Nisly

Experience: Does Your SEO Company Have What It Takes?

“We do not learn from experience…we learn from reflecting on experience.” 
John Dewey

SEO Experience MattersAs an experienced sales rep, I came into the SEO world a relatively short while ago. Although I understand the art of selling and often have the ability to read people like a book, learning to sell SEO and web marketing services was like drinking from the proverbial fire hose. I quickly learned that what one company defined as SEO, might mean something totally different to the next. So I set out to determine what sets the leaders apart from the rest. Specifically, I wanted to see if there was one single attribute that was consistent among outstanding firms. I decided that this one factor was experience. Continue Reading