While this isn’t my best-kept, ultimate tactic or “secret sauce” in link and brand building, I think it’s an underused technique so I decided to share it here.
I call it Viral Anchorage. The viral element of this tactic is very crucial. A viral topic already has a sure following, an existing audience: lurkers, commenters, influencers, sharers and engagers. That alone reduces the manpower and time needed to build interest on the topic, and on some campaigns that could mean everything.
Leverage viral content to build quality links and traffic using “Viral Anchorage.” [tweet this]
I’m an advocate of content marketing and giving real value to the web. And that translates to publishing—not just unique but, more importantly, original content. Continue Reading