Leverage viral content to build quality links and traffic using “Viral Anchorage.” [tweet this]I’m an advocate of content marketing and giving real value to the web. And that translates to publishing—not just unique but, more importantly, original content.Continue Reading
While this isn’t my best-kept, ultimate tactic or “secret sauce” in link and brand building, I think it’s an underused technique so I decided to share it here.I call it Viral Anchorage. The viral element of this tactic is very crucial. A viral topic already has a sure following, an existing audience: lurkers, commenters, influencers, sharers and engagers. That alone reduces the manpower and time needed to build interest on the topic, and on some campaigns that could mean everything.