Velocitize your web marketing

Improve Your Website Navigation for Visitors and Site Performance

I’m not into hunting. That goes for the real world, as well as the online one. (My guns and crossbow are strictly for target practice and the impending zombie apocalypse). When I use a search engine, I want to find what I’m looking for the first time. When I go to a website, I expect the navigation to immediately point me in the right direction.

However, I often land on websites with navigation that’s less than intuitive at best and downright confusing at worst. If I can’t locate the information I’m seeking in a relatively short period of time, I leave. I am not going to hunt.

Why would anyone want to send their visitors away in frustration when it’s so simple to create clear, consistent navigation? To learn how to improve this critical piece on your site, check out my latest post on Search Engine Land, Six Easy Ways to Improve Your Site’s Navigation.


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

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