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Optimized SEO Pages + PPC Landing Pages = Optimized Landing Pages That Rock!

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Merge Optimized SEO Pages and PPC Landing Pages to Create Awesome Optimized Landing Pages

One of the most common things mentioned in articles on building successful PPC campaigns is landing page optimization. And rightfully so. The quality of a landing page can have an impact on Google’s weighting of where a paid ad will show and how much each click costs. But what about landing page optimization in articles on SEO? You don’t see it very much. It’s considered stuff for ads and instead you find information on optimized pages.

Why should there be two types of pages? We really shouldn’t be thinking of them as two separate types of pages or actions being taken to a page. In my latest blog post on Search Engine Land, I take a look at how to merge these two types of pages into one optimized landing page. The optimized landing page works great for both PPC and SEO purposes and provides twice the performance.

Check out the article and let me know your thoughts.


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Stoney G deGeyter

Stoney deGeyter is an author, husband, father, business leader and tweeter. He is currently working on 2014 update of his famous Best Damn Web Marketing Checklist, Period!. He leads an exceptional crew of web marketers who work overtime to make him look good. In his free time Stoney gets involved in community services and ministries, enjoys his bride and loves on his kids. Read Stoney's full bio.

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One Response to Optimized SEO Pages + PPC Landing Pages = Optimized Landing Pages That Rock!

  1. Lily James says:

    Hi Stoney G deGeyter,
    Really it is a awesome idea of merging SEO & PPC. Great go ahead.