Velocitize your web marketing

My Site is Optimized, My Competitor's Gain! WTF?

The search engine optimizer’s work is almost never done. Only in very rare instances have I seen sites that have been optimized for every possible keyword phrase and is ranking well for all of them. But I also know that websites can reach a point where the vast majority of the optimization work has been done. All the low-hanging fruit has been gathered and the primary keywords have been optimized into the site properly. All that remains is the “upkeep” of the optimization efforts, the tweaking to squeeze out better performance and blazing new ground into the long-tail keywords.

Many site’s reach this point of the optimization campaign while many of their keywords are not quite ranking as they hoped or want. This is the point of diminishing returns in SEO. More work won’t necessarily improve the rankings in proportion to the effort it takes.


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Stoney G deGeyter

Stoney deGeyter is an author, husband, father, business leader and tweeter. He is currently working on 2014 update of his famous Best Damn Web Marketing Checklist, Period!. He leads an exceptional crew of web marketers who work overtime to make him look good. In his free time Stoney gets involved in community services and ministries, enjoys his bride and loves on his kids. Read Stoney's full bio.

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