The single biggest resistance I get when talking to clients about engaging in social media is the amount of time social media requires. Most companies that are not using social media find it overwhelming and difficult to understand. And, they lack the time or resources required to make social media successful for them.
I’m not going to try to convince you otherwise.
My company has recently ramped up our own social media efforts and I have to tell you I find it overwhelming and difficult to understand. I lack the time and resources required to really make it successful for us. But as with anything new, you just gotta push through. Pulling the plug would be conceding defeat in an area where a victory is needed.
Never give up. Never surrender.