The single biggest resistance I get when talking to clients about engaging in social media is the amount of time social media requires. Most companies that are not using social media find it overwhelming and difficult to understand. And, they lack the time or resources required to make social media successful for them. I’m not…
Tag Archive: business
Seven (Non-SEO) Tips to Having a Successful SEO Campaign
If you ask people if they want to be successful, almost unanimously, they will say yes. But if you watch what people do, you’ll see that they are neither interested in nor committed to doing the things that are required to become successful. Most people look for ways to “succeed” by investing the least amount…
An SEO’s Bill of Rights
In an effort to provide clarity between SEOs and their clients, I created a bill of rights for SEO clients. This post covers the bill of rights for the SEOs. The SEO has a right to… I. Receive payment from the client for entire amount contracted. A contract is a contract. If you change…
The Dirty Little Secret of Conversions, Part 3: Give Customers What They Need
While it’s great to know what people want, when you give them what they want, you only give them a partial solution. The want is the symptom. But, when you address the need, you are addressing the underlying problem and providing a much more holistic solution. In Part 2 of this series, I started discussing…
Who Needs Profits…When You've Got Good Rankings?!!
Search engine marketing is an intense game of strategy, analysis, and patience. But, it’s also a game with multiple, sometimes even conflicting, goals. Depending on who you talk to you, some will tell you SEO is about rankings, while others will tell you it’s about conversions. It’s a classic political struggle trying to answer the…
Why You Should Never Duplicate Your Competitor's SEO Strategies
Engaging in competitive research before and during your SEO, PPC, Social Media, and Link Building campaigns is smart business. As they say, “information is power.” But, too much information can also cause a handicap. It’s not too difficult to be so inundated with info. that you get information overload or conflicting advice. That leads to…
15 Questions That Will Change The Way You Think About SEO Forever (Q's 11-15)
As much as the title is vastly overstated, these questions will at the very least help you ponder SEO in a way you hadn’t pondered before. At least that’s my theory.
15 Questions That Will Change The Way You Think About SEO Forever
All right, I’ll admit, the title is somewhat over dramatic. But, when you don’t have much to offer, hype it up anyway! Kinda like the movies! This post started from talking about How NOT To Do An Interview: The Basics. What was originally going to be an intro paragraph turned into a full post. When…
PPC News and Notes – Twitter's New Ad Platform
Although in beta and only open to VIP advertisers that are invited, Twitter has finally released their ad platform called Promoted Tweets. The general format is that you can use tweets you’ve created or that have been retweeted by someone else as “ads” that are promoted in certain environments. The way the ads are served are analogous to both search and contextual advertising in AdWords, where you pick keywords that are searched on to have your tweet shown or it is matched to a stream of tweets given the contextual nature that you choose in your account. You pay on a cost per engagement which include clicks, favoriting, retweets and replies. There is also Promoted Account where you can essentially buy followers and Promoted Trends where you are shown on hashtags.
Using Paid Search Campaigns Correctly to Build Your Online Business
Last week, we talked about PPC trick #1 to building your online business for the long-term – using keywords correctly. This week, let’s talk about another “trick of the trade” that will also help on the way to this goal.
As the number of targeting options for PPC increases, so do the creative ways in which you can organize your campaigns to get the maximum effectiveness out of them. As I mentioned last week, for example, you can create a “fishing” campaign and a “bucket” campaign in order to separately control budgeting, bidding and other targeting options to focus your efforts on dominating the locations (search queries) that really put food on the table.
- "Our clients often tell us we're one in a million. Turns out we're really just one of a hundred thousand or so. But what they're really saying is that we get results that increase traffic, sales and ROI! Number one of a million? Yeah, that's where we put you when we velocitize your web marketing."
