It seems to be getting more and more difficult to define what exactly SEO is. Is it on-page optimization? Link building? Conversion optimization? Or is just about rankings, and leave the rest of that stuff to someone else? I think it’s some of both and a little of all. SEO has to focus on more…
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A few weeks ago I was thinking about how companies seem to haphazardly invest in various aspects of online marketing. Some throw all their budget at SEO, leaving no room for PPC. Other businesses put so much money in PPC that they leave little room for genuine SEO growth. While Herman Cain’s bold 9-9-9 tax…
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