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Tag Archives: Inbound Marketing

True Professions of an Inbound Marketer

A few years ago, I went ahead and got myself a nice liberal arts education.  You know, the kind that’s supposed to “prepare you for the real world” by affording you the opportunity to take courses in communications, science, budgeting, psychology, etc.  I must say that it’s a good thing too, considering I landed in the profession that I did.  I was recently working on something and feeling a bit “stretched” out of my comfort zone when I realized just how many hats inbound marketers are called to wear throughout the daily trappings of their careers.

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SEO is Out! Inbound Marketing is in?

Do I need SEO for my website anymore?It seems to be getting more and more difficult to define what exactly SEO is. Is it on-page optimization? Link building? Conversion optimization? Or is just about rankings, and leave the rest of that stuff to someone else?

I think it’s some of both and a little of all. SEO has to focus on more than just “getting rankings” and must use the knowledge of the search engines to bring together all the various online marketing elements into a singular web marketing campaign. People seem to be using the term “inbound marketing” more and more to describe this integrated approach.

Businesses today need much more than an SEO agency. They need a web marketing solution that looks beyond rankings to help clients set online growth goals, develop strategies to achieve those goals and measure the success of those strategies along the way. Those goals are achieved through a variety of online marketing channels. Continue Reading

The 3-3-3 Online Marketing Investment Model

The 3-3-3 marketing plan: SEO, PPC and Content/Social/LinksA few weeks ago I was thinking about how companies seem to haphazardly invest in various aspects of online marketing. Some throw all their budget at SEO, leaving no room for PPC. Other businesses put so much money in PPC that they leave little room for genuine SEO growth. While Herman Cain’s bold 9-9-9 tax plan may be as dead as his presidential ambitions, there is something that that we might be able to steal borrow to help frame a successful online marketing campaign.

I’ve read that the best way to win an argument is to tell a story, so I got one for you. Well, no. I’m not a good story teller, but I can throw together a pretty decent analogy.

Let’s say you have a pile of money and you need to “invest” it. As with any investment there is potential to fail. The question is, where to invest? Continue Reading