It seems to be getting more and more difficult to define what exactly SEO is. Is it on-page optimization? Link building? Conversion optimization? Or is just about rankings, and leave the rest of that stuff to someone else?
I think it’s some of both and a little of all. SEO has to focus on more than just “getting rankings” and must use the knowledge of the search engines to bring together all the various online marketing elements into a singular web marketing campaign. People seem to be using the term “inbound marketing” more and more to describe this integrated approach.
Businesses today need much more than an SEO agency. They need a web marketing solution that looks beyond rankings to help clients set online growth goals, develop strategies to achieve those goals and measure the success of those strategies along the way. Those goals are achieved through a variety of online marketing channels.Continue Reading