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Think Beyond The Link: How Exposure Building Trumps Link Building

Getting links is great, but as search marketers we should be looking far beyond that. We should not be so much as trying to get other websites to link to us (that’s certainly a welcome result) but we should instead be working on getting exposure, in whatever format that comes in.

Why? Because exposure is far better than a link.

If you had to choose between getting a link from a decent, industry related website, or a mention in a high-powered publication such as Time Magazine, which would you choose?

Click here to read the full article at Search Engine Guide…


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Stoney G deGeyter

Stoney deGeyter is an author, husband, father, business leader and tweeter. He is currently working on 2014 update of his famous Best Damn Web Marketing Checklist, Period!. He leads an exceptional crew of web marketers who work overtime to make him look good. In his free time Stoney gets involved in community services and ministries, enjoys his bride and loves on his kids. Read Stoney's full bio.

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