Getting links is great, but as search marketers we should be looking far beyond that. We should not be so much as trying to get other websites to link to us (that’s certainly a welcome result) but we should instead be working on getting exposure, in whatever format that comes in.
Why? Because exposure is far better than a link.
If you had to choose between getting a link from a decent, industry related website, or a mention in a high-powered publication such as Time Magazine, which would you choose?
If you liked this post, subscribe to the EMP Blog by RSS or email. Looking for more assistance on this topic? Contact our pit crew, or call 866-685-3374 and we'll help you velocitize your web marketing.