My column for search engine land when live today. In it I address 100,000,000 Ways To Invest In SEO. Fortunately for you, it’s not point by point!
The column had to be edited slightly for formatting constraints. Essentially they had to cut out my opening, which was a quote from Sun Tzu. I’ll provide it all here for your benefit…
There are not more than five musical notes, yet the combinations of these five give rise to more melodies than can ever be heard.
There are not more than five primary colors (blue, yellow, red, white, and black), yet in combination they produce more hues than can ever been seen.
There are not more than five cardinal tastes (sour, acrid, salt, sweet, bitter), yet combinations of them yield more flavors than can ever be tasted.
And there are over 200 signals analyzed by search engines, creating an endless combination of tactics and strategies that can be employed to achieve exposure, rankings, and–by far the most important–conversions.