Despite erudite analysts who claim that SEO and Elvis are dead, killing the impact of keywords on rankings is pretty tough to do. However, rankings are only part of the bigger keyword and SEO picture (which, of course, doesn’t include Elvis).
In my recent Search Engine Land column, The Keyword Researcher’s Guide To Creating Competitive & Compelling Content, I discuss four things you need to know that keyword research will help you better understand, including:
- Customer terminology
- Customer desires
- Competitive keywords
- User questions
If reading my inimitable words of wisdom gets you All Shook Up, please Don’t Be Cruel. Fast-paced web marketing often demands an It’s Now or Never mentality. In vying for keywords and customers, you should be Playing for Keeps. (Thanks, Elvis.)