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E-Marketing Performance Blog

4 Things Marketers Can Learn from Keyword Research

Why do keyword research? Four major benefits to using keywords.Despite erudite analysts who claim that SEO and Elvis are dead, killing the impact of keywords on rankings is pretty tough to do. However, rankings are only part of the bigger keyword and SEO picture (which, of course, doesn’t include Elvis).

In my recent Search Engine Land column, The Keyword Researcher’s Guide To Creating Competitive & Compelling Content, I discuss four things you need to know that keyword research will help you better understand, including:

  • Customer terminology
  • Customer desires
  • Competitive keywords
  • User questions

If reading my inimitable words of wisdom gets you All Shook Up, please Don’t Be Cruel. Fast-paced web marketing often demands an It’s Now or Never mentality. In vying for keywords and customers, you should be Playing for Keeps. (Thanks, Elvis.)

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Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

One Response to 4 Things Marketers Can Learn from Keyword Research

  1. Glenn Paul says:

    Another nice article Stoney, but you could have extended the list a little bit. I agree that there are countless numbers of things that you can find out using keyword analysis, there are atleast 15 key items that you should never miss. The client demographics is one important data which can show you where your client base is and what they are looking for and you can plan location specific marketing for them.