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5 Smart Ways to Promote Your Mobile App Through Social Media

Do you know that more than 57% of people discover mobile apps through their family, friends, and colleagues? 

Below are 5 smart ways to promote your app through social media and boosting app downloads.

First of all, it seems a bit overwhelming to market your mobile app.

Because there are over 3 million mobile apps are available.

And what’s frightening me most is that 30% of downloaded apps are never used after installation.

So as soon as you are ready to launch your mobile app, the very first thing that you need to consider is to obtain users. This way, your hard work will pay off.

Thankfully, social media is a fantastic way to promote your mobile app. 

There are two most crucial benefits of social media in terms of promoting your mobile app.

First of all, social media platforms are highly influential.

Second, these platforms have a great ability to create buzz rapidly. 

But there are specific guidelines that you’ll have to follow in order to promote an app through social media.

At first, you need to create a strong presence but posting on a regular basis. 

This way, you’ll keep your active at all times. Because your presence will play a massive role in this case.

A solid and effective content marketing strategy will be crucial for reaching your target audience across platforms. 

Here are the 5 ways to marketing your mobile app on social media:

  1. Use paid marketing campaign
  2. Discover influencer marketing
  3. Motivate user-generated content 
  4. Maintain reviews and ratings
  5. Realize the benefits of various social media platforms

Use Paid Social Media Marketing

Are you quite familiar with sponsored posts on social media?

Well, needless to say, they are a great way to reach your target audience. 

One of the best parts of social media ads is that it drives nearly 43% of mobile app downloads. 

Crazy, right?

Therefore, in order to convert users through social media, boosting your visiting through paid social media ads is critical.

For your information, “App Installation” is one of the most common advertising options in all social media platforms. So why not make the best use of that?

Make sure to select your audience very carefully.

The more specific your targeting would be, the more money you would save and the higher your total downloads would be.

Hope this clear. Now that you understand the real benefits of using paid ads through social media, it’s time to explore influencer marketing.

Explore Influencer Marketing

Finding out the right influencer is critical for any business, whether it’s promoting your app or developing a brick-and-mortar business.

Because pairing with them allows you to present your mobile app to an already engaged and receptive audience. 

Because a purchase mostly depends on the recommendation of an influencer.

According to Twitter, almost 50% of customers have made a purchase at the straight recommendation of an influencer. Interesting, right?

Based on the Survey of 2016 Bloglovin Global Influencer, 63% of micro-influencers think that Instagram is the most useful channel for greater audience engagement.

For acquiring the maximum results, discuss with your influencer about the way of promoting your app in the right way.

Influencers as well as micro-influencers have pretty good knowledge about their audience and have great insights on how to encourage their followers. 

There’s nothing wrong with preparing your own suggestions, but don’t forget to listen to them as well. Hope you got my point.

Encourage User-Generated Content 

In order to promote your app through social media, persuasively illustrate the value of your app is the most important thing to perform.

And User Generated Content is the key to do that.

According to research by Nielsen, 85% of customers believe peer recommendations – but only 28% listen to social media ads. 

Your one and only goal are to demonstrate how your app can develop lives, therefore motivate video and photo submissions that emphasize the real benefits of your application.

Let’s consider an example to make things more clear.

A workout app known as Fitplan arranges a contest to generate user-generated content and disclosure for a free trial download. 

Interactive techniques like these improve engagement with existing users while developing new opportunities to invite family, friends, and colleagues into the fun.

Seek Out Reviews and Ratings

If you have the best reviews about your app in your hand, don’t give a second thought to promote it on social media.

About 70% of people strongly believe that reviews and ratings are the most vital factor when deciding to install an app.

Let me show you a great example.

The Facebook page for WiFi Map shows reviews from their users.

As only 35% of mobile users browse for different mobile apps in the app store like Google Play Store or Apple App Store, hosting reviews lets you feature essential social evidence that would otherwise go unseen. 

If you get a review from an app store accomplishment or a beta tester, don’t forget to share it on social media. It will boost your visibility, for sure.

App review sites like Product Hunt or YouTube channels like the Daily App Show are amazing for obtaining highly visible reviews, ratings, and new users.

Understand the Advantages of Different Social Media Platforms

Each and every social media platform offers exclusive benefits that you can make the most use of when attracting customers to download your mobile app.

Community Building through Facebook

Creating a Facebook page explores an array of ways to engage prospective customers:

  • Feature promotions such as discounts, special offers, or referral freebies
  • Create giveaways or contests for passes and free trials
  • Publish an appealing video, a mix of expert blog content, GIFs, top-notch images

Getting yourself engaged with similar Facebook groups help you mention your mobile app to a very particular audience.

Making recommendations and comments in Facebook groups demonstrates that you’re willing to assist people and builds up an opportunity to explore how your mobile app could be beneficial for them.

When the group members of Facebook discover the real value in their news feed or get a straight response from your brand, they will surely be motivated and ready to install your app.

Are you familiar with Quora?

It’s a question/answer forum site that allows you to show how your business and mobile app is an ultimate solution to a challenge or question.

Final Verdict

Promoting your app on social media platforms requires content that has three things:

  • Memorable
  • Shareable
  • Relevant

The users of social media always look for authenticity and value at first.

Therefore, you need to think like them, just think like a marketer.

Emphasizing the advantages of your mobile app will build up a niche community around your app and assist you to boost downloads.

Author: Usman Raza is the co-founder of a Christian Guest Posting Service and marketing strategist working with various brands online. Usman is the content marketing manager at SeedX Inc in Los Angeles, PSD to WordPress, and Nano Hearing Aids. He is devoted to helping small businesses bridge success gaps by providing in-depth, actionable advice on digital marketing, search engine optimization , and small business growth. Follow him on Twitter @usmanintrotech.

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One Response to 5 Smart Ways to Promote Your Mobile App Through Social Media

  1. Jessica Watson says:

    Hey, Usman.
    Great info!!
    This article is beneficial for all developers. As I’m starting up my company I need to make sure we do this properly. I believe that a successful mobile app promotion needs to place your app in the context of a wider marketing strategy that provides a seamless experience for users. This article helped me a lot.
    Thank you so much for sharing this article.