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E-Marketing Performance Blog

9 Paths of SEO Enlightenment, Part I

Audio feed[audio:https://www.polepositionmarketing.com/emp/blog-audio/eo-enlightenment1.mp3]

Click to ListenMany SEOs obsess over search engine algorithmic details. They spend hours looking at the minutest of details hoping to achieve the perfectly “optimized” web page. In the process they often forget that the web page can’t just be optimized for search engines, but must also be optimized for human visitors.

Optimizing for spiders and visitors are both important for a web site’s overall success. But I don’t think they are necessarily equally important. In order for the search engines to be able to index and rank a site, a “search engine friendly” website architecture must be implemented. And while having a search engine friendly site is good, it must not be accomplished at the expense of the visitor. At best, it must complement the user friendliness of the website. At worst, it must be invisible.

Click here to continue reading at Search Engine Guide…

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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