Lower Head


E-Marketing Performance Blog

An Absolute Pointless Custom 404-Error Page

The general purpose of having a custom 404-error page is to keep your visitors on your site if they find themselves having clicked on a broken link. Why go through the trouble to create the customize page if it doesn’t even fulfill this basic purpose?

I recently ran across a custom 404 page that did everything but what it should.

Improperly constructed 404 Redirect Page

This screen capture doesn’t even give it justice. The best thing this has going for it is that it at least let’s you know what site you’re on. But there is nowhere to go after that. Not even the logo is hyperlinked to the home page!

So what’s missing here?

Well, the only thing you really need to do to fix this is to provide links! They sell DVDs, Cds Video Games, Books and more. Why not throw links to these categories on this page? It’ll only take a couple of seconds to give this the Amazon.com bare minimum fix. But while you’re at it, go ahead and spice it up a bit! Throw in a couple of top selling products, or show me what’s currently hot. Give me a few options to send me merrily on my way to making a purchase!

Oh, and don’t tell me to try my request again later. That does me no good, especially if the link still doesn’t work later. That would just be… pointless.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

3 Responses to An Absolute Pointless Custom 404-Error Page

  1. Pingback: The Online Lead Generation Blog » Blog Archive » It was only a simple mistake!

  2. Stoney G deGeyter
    Stoney deGeyter says:

    You sure about that?

    Using a sitemap for a 404 page is good in that you’re providing links to site pages, but I still believe it is important for people to know that they landed on a page that doesn’t exist. It prevents confusion.