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E-Marketing Performance Blog

Amplification: The Key Ingredient to a Successful Digital Marketing Campaign

marketing amplification

If you were to take everything that web marketers do, they could all fall into two buckets: optimization and promotion.

Optimization

Optimization is the “easy” part. Yeah, good SEO requires a lot of knowledge and skill, but it’s pretty straight forward. It is encompassed largely by (often repeatable) tasks that have a beginning and an end: Keyword research, on-page optimization, architecture fixes, user experience optimization, etc.

Promotion

This is what makes the optimization get noticed. In fact, even the best optimization is dead in the water without promotion. Or as I like to call it: amplification.

That’s really what it is. “Promotion” is too… I don’t know, light. We know what it means, but it barely registers a beat. Web marketing needs more than promotion, it needs amplification!

If SEO is the vehicle for your site‚Äôs success, it doesn’t go anywhere without amplification fuel.

What is Marketing Amplification?

Well, it’s a lot of things. But it’s all external. Optimization is internal. It’s changes made to your site. Amplification doesn’t affect your site so much as it affects your audience. It allows people not just to find you but to fall in love with you.

Marketing Amplification is Engagement

But what is amplification in digital marketing, really? It’s engagement. Engagement on social media, engagement in comments, engagement on the phone. It’s going out of your way to connect with your audience.

Amplification is, if nothing else, a lot of hard work. You can’t just promote¬†something. You have to do it with engagement in mind. You have to look for opportunities to touch not just minds but hearts as well.

If optimization gives them something to fall in love with, amplification gives them the reason. If you want to amplify your web marketing… start engaging with your audience.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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