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E-Marketing Performance Blog

One Response to Are You Deleting Too Many Keywords?

  1. Ian says:

    Good discussion as I (and most business people I guess) used to just look at conversions. The challenge is to have the balls to tell you manager you have to keep paying for non-converting keywords (if you don’t rank organically) to make it to consumers ‘consideration’ set so when they are ready to buy our ad is being clicked on. Can’t wait to look into the new conversion feature of Adwords.