Ask Jeeves is still wanting to change its name for the purpose of boosting its brand [Sorry, link no longer available.] However, it is also looking into more personalization like what Yahoo and Google have been doing.
“Speaking at the Search Engine Strategies conference in San Jose, California, Mr. Berkowitz also said he was sure the Oakland, California-based company would concentrate on core search instead of other Internet opportunities.”
“Mr. Berkowitz also suggested that Ask Jeeves would work to draw more advertisers through personalization, a trend that’s been led by search engines like Yahoo and Google.”
Good call Jeeves. Good call.