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E-Marketing Performance Blog

Ask Jeeves Wants Global Reach

Ask Jeeves is still wanting to change its name for the purpose of boosting its brand [Sorry, link no longer available.] However, it is also looking into more personalization like what Yahoo and Google have been doing.

“Speaking at the Search Engine Strategies conference in San Jose, California, Mr. Berkowitz also said he was sure the Oakland, California-based company would concentrate on core search instead of other Internet opportunities.”

“Mr. Berkowitz also suggested that Ask Jeeves would work to draw more advertisers through personalization, a trend that’s been led by search engines like Yahoo and Google.”

Good call Jeeves. Good call.

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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