This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series.
What this is about: This checklist covers the “About Us” or “Company” page on the website, providing keys as to what visitors typically look for and should find when visiting this page.
Why this is important: Studies have shown that conversion rates for visitors who have visited the About Us page increase measurably. Those who visit here are looking for a few extra elements of trust that will help them decide whether to continue on or move on. What they find can mean the difference in a conversion or the visitor leaving your site for a competitor’s.